Re: [proposals] Interest Based Advertising with the Topics API (#4)

I'm pro consolidation to PATCG (ala @darobin) and pro prioritization of things likely to get multiple implementers (ala @martinthomson, @benjaminsavage, etc). Given that Chrome seems to be moving forward whether there are other implementers of its proposals are not, I think we should weigh that in our considerations of what gets focus and when. 

A few general notes on Topics that I think have people hesitant to prioritize for standards outside of Chrome:

- it has the appearance, whether fair or not, of the browser taking on, proactively, the role typically most associated with a data marketplace (whereas facilitating measurement and arbitrary interest groups by practitioners sits a bit different) 
- It disrupts some browsers' business models so there's likely to remain an unsupportive element there.
- it feels more experimental than attribution measurement or interest groups defined by practitioners. Where as the latter _must_ work, Topics can get by with working here and there as an advertiser wants to test a Topic in their overall mix

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Received on Thursday, 10 March 2022 21:52:45 UTC