Re: ITS 2.0 Logo

I think we need to run this by people outside our group before we make a decision. It may be that this is good, but we already know the message it is intended to convey, so we see it a certain way, while others might not. I'm a bit concerned that what Pedro mocked up (and I know it is just a starting point for discussion) makes it look like ITS 2.0 is modifying Multilingual Web (i.e., MultilingualWeb gets the focus with ITS seen as secondary), but the logo is primarily for ITS, with the MLW connection secondary. I actually think that people who don't know what MultilingualWeb and ITS are will see this as this:

“MultilingualWeb: It's 2.0!”

I know there is no apostrophe in what Pedro mocked up, but I'm still afraid that people will try to make sense of it in those terms. Certainly faced with one or two unknowns, it would be a natural way to read it.

I know that as a group we are keen to continue the MultilingualWeb brand for ITS 2.0, and this certainly helps promote that brand, but will MultilingualWeb help promote recognition of ITS 2.0 in the same way? After all, most people who know MLW right now know it as a conference series that highlights interesting stuff, but I don't think there is broad recognition (outside our core audience) that MLW is developing this other stuff.

I'm not necessarily saying not to go with the approach Pedro outlined, but I do think we want to make sure that it will convey to the broader public (who are unaware of our structure and perception) what we want it to. If we can check it and we find that other people find it clear, I'm all for it, but we just need to confirm.

Best,

Arle