W3C home > Mailing lists > Public > public-linked-json@w3.org > July 2011

Re: Branding?

From: Ted Thibodeau Jr <tthibodeau@openlinksw.com>
Date: Tue, 26 Jul 2011 11:44:15 -0400
Cc: Linked JSON <public-linked-json@w3.org>
Message-Id: <619AEFB9-9983-4420-B32C-A6A287AF6481@openlinksw.com>
To: Manu Sporny <msporny@digitalbazaar.com>

On Jul 25, 2011, at 11:08 PM, Manu Sporny wrote:

> JSON-SD doesn't really roll off of the tongue... neither did JSON-LD or RDFa. HTML is only used because it's been around forever... but it's a pretty crappy brand name. Any thoughts on what this technology should be called as we ready it for public consumption?
> I was thinking: Structure
> "Structure allows you to express Linked Data in JSON"
> Yes, I realize that isn't entirely accurate, but tag-lines rarely are accurate. Thoughts on branding the technology so that it's easy to drop into a conversation without scaring Web developers away or making people feel as if the conversation is going to take a scary turn toward geek-speak?

In today's call, we rehashed some things we've been talking about 
on the list, and (I think) came to some clearer distinctions, corresponding with this diagram --

* JSON == well, JSON.  Like you're accustomed to.

* JSON-CD or Contextualized JSON == my new label for what has been
  being called JSON-SD, because this is (as I now understand it) 
  just JSON-plus-@context.  JSON data is inherently structured... 
  so I don't think JSON-SD (structured data with structure!) is 
  the best label going forward.

* JSON-LD == fully-formed and compliant Linked Data, with IRIs in
  all Subject and Property slots, serialized as JSON.  

JSON-CD may include Bnodes or literals in Subject or Property slots.

JSON-CD may be transformed into JSON-LD by skolemization or other
methods of changing literals to URIs.  

JSON-LD may be extracted from JSON-CD by dropping any statement 
using a Bnode or literal for its Subject or Property.

If nothing else, the above should give us firmer footing for 
further discussion.

Be seeing you,


A: Yes.                      http://www.guckes.net/faq/attribution.html
| Q: Are you sure?
| | A: Because it reverses the logical flow of conversation.
| | | Q: Why is top posting frowned upon?

Ted Thibodeau, Jr.           //               voice +1-781-273-0900 x32
Evangelism & Support         //        mailto:tthibodeau@openlinksw.com
                             //              http://twitter.com/TallTed
OpenLink Software, Inc.      //              http://www.openlinksw.com/
        10 Burlington Mall Road, Suite 265, Burlington MA 01803
OpenLink Blogs              http://www.openlinksw.com/weblogs/virtuoso/
    Universal Data Access and Virtual Database Technology Providers

(image/png attachment: JSON_venn.png)

Received on Tuesday, 26 July 2011 15:44:38 UTC

This archive was generated by hypermail 2.4.0 : Friday, 17 January 2020 16:18:30 UTC