- From: Terry Myerson <tmyerson@iserver.interse.com>
- Date: Tue, 18 Jul 1995 09:34:48 -0700
- To: Arley Carter <arc@archp.pdial.interpath.net>
- Cc: www-talk@w3.org
Re: Interse' market focus >I surmise you are trying to do a type of Nielson for the Web. The intended >target market for this product will be advertising buyers and Web site >owners to use for justifying their "Web rates" objectively. > >If so, then without solving the problem Brian is referring to, "a lot of >accesses from Columbus, OH and Redmond, Wa." your statistics are useless. >The primary uses for these statistics is to quantify retail advertising >and compare its effectiveness, if this is the right word, with ad buys on >ESPN, Print ads, etc., as well as other Web sites. > >These numbers have no value to sites who are using their Web site to >distribute commercial information. I.e. A catalog of left handed >smoke shifters. A business will have other ways to measure effectiveness. >These methods are a salesforce, email, telephone etc. When someone acceses >this info this person already has a predisposition to purchase my product. >I'm not going to waste my time measuring surfers. It is the same as sales >has always been. Don't waste your time talking to people who don't have a >need for your product. > >So...... If you can't provide this retail info, why would a retail web site >such as Hotwired buy your product? Or, why would anyone spend $500 for your >product? Putting the discussion of what is a user aside for a second, Of the domestic users, we consistently see about 15-20% from online services, and the following characteristics of the remainder: 30% are academic - The location of these users can be determined. 30% are from small businesses - The location of these users can be determined 20% are from large businesses - The location of these users can't be assured So you can know about 2/3 of your users, or you can know about none of them. This is not useless. ----------------------------------- Terry Myerson Interse' Corporation 408 732-0932 x-230 408 732-7038 fax tmyerson@interse.com http://www.interse.com -----------------------------------
Received on Tuesday, 18 July 1995 12:35:03 UTC