Re: the alternative?

Chris Lilley wrote:

>Having the viewer pay is one model. Having the corporation who are trying to
>promote a corporate identity pay is another, complementary model. This is
>easier, since they are accustomed to paying for this anyway in their print
>publications.

>Once HTML pages can contain references to fonts, large websites will be hiring
>type designers just like they hire graphic designers now, to give their siteas
>a particular look that stands out from the crowd.

One can certainly hope so, and this may well be a market that many type
designers will try to break into. From the corporate perspective, though,
security is at least a big a concern as it is for independent type
designers. If a large corporation is to invest a good deal of money in a
unique typeface in order to make their website look spiffy, the last thing
they want is for everyone who logs in to the website to be able to steal
that investment.

John Hudson, Type Director

Tiro TypeWorks
Vancouver, BC
tiro@portal.ca
http://www.portal.ca/~tiro

Received on Monday, 26 August 1996 14:20:16 UTC