- From: John Foliot <foliot@wats.ca>
- Date: Fri, 8 Sep 2006 14:40:42 -0700
- To: "'David Woolley'" <david@djwhome.demon.co.uk>, <w3c-wai-ig@w3.org>
David Woolley wrote: > > It seems to me to be a major defeat, as it means that no US > e-business need have an accessible web site, as long as they refrain > from operating physical retail outlets. Yet another perceived cost > in physical retail that is avoided by going online only. Perhaps, but those brick and mortar business that do compete in the web space will have more accessible, thus hopefully (probably) more user-friendly (thus busier and more profitable) sites... So the web-only businesses will need to stay caught up, for simply business reasons. I can't see Target, or other large US businesses closing their stores just so that they can continue to have inaccessible web sites... Defies logic. > > I think that is because "web designers" see themselves as artists (or > just possibly marketeers), not as communicators. Heh heh heh... > > One of the things that is drilled into creative people in a business > is that you must never provide value that is not required, as the > company can always charge extra for it if a customer requires it. > It's part of what is called "commercial awareness". Man, you must have had some really negative business experiences... Not every business is as Machiavellian as you make out... Many actually do embrace creativity and encourage their people to step up and provide "value added" (heck, I didn't make up that phrase, so it *does* exist). Just last week for example, my 2 daughters were shopping in a well known make-up chain (they are teens after all), and after spending 45 minutes, but less than $20.00 each, they were handed eyeliner pencils (or some such) on their way out... Why? Because they were interested, enthusiastic, but poor... They couldn't afford everything they wanted, but were keen none-the-less. The sales woman made an $8.00 decision that won her two converted customers... She knows (as do I) that they well return, and often. David, you need to read more than just Dickens <grin>. JF
Received on Friday, 8 September 2006 21:40:58 UTC