Re: how to get corporates to change?

At 07:42 PM 2002-03-10 , Jonathan Chetwynd wrote:
>I'm having real problems lobbying the BBC.
>Is there a guide to instigating change, from the outside?
>

This is a negotiation situation.  The best guide I know is "Getting Past No" by William Ury.  Google that.

Also, develop your hooks in terms of helping the advocates within the Beeb.  Search these archives for the fellow who brought you Betsie.  Talk to him, or rather: listen to him.

>things to consider regarding the website design of
>http://www.bbc.co.uk/radio/
>
>at least eight buttons are labelled 'listen', listen to what, you and I
>know, however my guess is at least 20% of the population would have no idea.
>(valuing people, uk govt white paper). this type of link is no better than
>'click here'
>
>there are about 160 links on this page, all visible at one time. This means
>nearly everything is a link, and there is far too much of it. google/yahoo
>generally offer ~20 + a few site links.
>

Flash MX?

>there are a large number of broken links, not surprising perhaps, but makes
>for a dud experience. with plenty of pop up windows, try
>http://www.bbc.co.uk/radio1/artist_area/williamsrobbie/  and try to listen
>to 'eternity', this is topical stuff.
>

Site Valet?

>This may very well be the best example yet (peepo excluded) of what not to
>do.
>
>its a pity, because the BBC also has plenty of excellent resources,
>presented in a reasonable way.

Try the new WebEyes thing from ion systems on their site.  Maybe it is the next Betsie.

>They also tend to use a picture to illustrate a link in many instances, for
>example http://www.bbc.co.uk/radio4/today/ and this is relatively
>innovative.
>
>jonathan chetwynd
>
>http://www.peepo.com         "The first and still the best picture directory
>on the web"
>http://www.learningdifficulty.org.uk "Our guide to helping people with a
>learning difficulty get the most from the web"
>

Received on Monday, 11 March 2002 15:38:06 UTC