- From: Charles McCathieNevile <charles@w3.org>
- Date: Sun, 16 Dec 2001 07:04:37 -0500 (EST)
- To: David Woolley <david@djwhome.demon.co.uk>
- cc: <w3c-wai-ig@w3.org>
This is true. Harry's real point, I think, was that the cost of this under-exploited 10% is often extremely small, making the cost/benefit analysis that is so important to the financial commitment to decision making a lot clearer. More particularly, it is that the benefit of accessibility to the bottom line is often simple to get and very good return on investment - accountants might not know that, but will be interested in it if it can be backed up. cheers Charles On Sun, 16 Dec 2001, David Woolley wrote: > get from the disabled population increase their profit, can many afford to > throw away 10 or more percent of customers? The normal rule for a business that is not locked into a saturated market is that they can afford to throw away 20%! -- Charles McCathieNevile http://www.w3.org/People/Charles phone: +61 409 134 136 W3C Web Accessibility Initiative http://www.w3.org/WAI fax: +1 617 258 5999 Location: 21 Mitchell street FOOTSCRAY Vic 3011, Australia (or W3C INRIA, Route des Lucioles, BP 93, 06902 Sophia Antipolis Cedex, France)
Received on Sunday, 16 December 2001 07:04:49 UTC