- From: James Craig <wai-wg@cookiecrook.com>
- Date: Fri, 02 Jul 2004 14:36:22 -0500
- To: w3c-wai-gl@w3.org
John M Slatin wrote: > why is it inappropriate to include verbs in link text? Perhaps I'm wrong, but the way I understand it is that the W3C Quality Assurance Activity overlaps many of the initiatives so reasons for this tip relate to accessibility, usability, and other technical concerns. Obviously "click here" affects accessibility and usability, but it also affects search engine indexing results. Likewise, action verbs such as "get" or "read" in link text essentially dilute relevant search results. For example, the link text "Get Amaya" would only return a 50% match on the search term "Amaya," but the link text "Amaya" would return a 100% match. I am sure there are concerns other than search engine results, but this is one example. Referenced URL: <http://www.w3.org/QA/Tips/noClickHere> Incidentally, the QA home page <http://www.w3.org/QA/> includes a few instances of the link phrase "Learn more" linking to different resources and would be a prime candidate for the "clear link text" recommendation we are discussing. James -- http://cookiecrook.com/
Received on Friday, 2 July 2004 15:36:24 UTC