Re: Logos as trademarks

Hi Cynthia

(Copied to WAI-GL)

We need some legal input on an issue being discussed in the WAI guidelines 
group.  In general, the WAI guidelines require that text be presented in 
the HTML source, instead of part of an image.  This lets the user control 
the size, font, color, and background of the text, which is important for 
people with low vision.

But what if a company has a logo that's a trademark, and that logo has text 
in it.

You can present that logo, with the text,

(1) as a single bitmap (or compressed bitmap) image which guarantees it 
looks exactly--or almost exactly like the original (there can be 
some  small differences due e.g. to different color rendering or the 
screen's pixel's per centimeter).

(2) Or you can implement the logo so that the text is real HTML text, not 
part of the image.  However, the text willnot look exactly like the 
original if the logo uses a special font and furthermore the user can 
change the font, size, and color.

Is there a legal problem presenting the logo as in (2)?  For example, does 
it endanger the copyright status of the logo (I may not have the exact 
legal terminaology here BTW)?   Is this legal difficulty sufficient that a 
company could reasonably insist on presenting it as (1), or in some other 
form that gives almost complete control of the appearance?

Len
--
Leonard R. Kasday, Ph.D.
Institute on Disabilities/UAP and Dept. of Electrical Engineering at Temple 
University
(215) 204-2247 (voice)                 (800) 750-7428 (TTY)
http://astro.temple.edu/~kasday         mailto:kasday@acm.org

Chair, W3C Web Accessibility Initiative Evaluation and Repair Tools Group
http://www.w3.org/WAI/ER/IG/

The WAVE web page accessibility evaluation assistant: 
http://www.temple.edu/inst_disabilities/piat/wave/

Received on Monday, 23 October 2000 11:51:34 UTC