Date: Fri, 18 Apr 1997 04:50:26 -0400 (EDT) Message-Id: <199704180850.EAA28632@199704180850.EAA28632> From: <email@example.com> To: firstname.lastname@example.org, email@example.com Subject: Did-it's Search Engine Secrets Dear Webmaster: Are you frustrated by the lack of traffic coming to your site from the popular search engines? Is your site listed but appearing way down on the hit list "out of sight" despite perfect keyword matches? If the answer to either of these questions is "yes" then you need to order a copy of Did-it's Search Engine Secrets. In this comprehensive report we tell you exactly how to design or modify your html to improve the position your site appears on search results listings. We do this by exposing the hidden logic used by the engines to determine search relevancy. Here's just a sample of the inside information revealed in "Did-it's Search Engine Secrets:" Alta Vista - References first 30 words on page for description unless you use META TAGS. Alta Vista determines the priority of matches by indexing the words closest to the beginning of the front page. Infoseek Indexes the first 200 characters of your site after the HTML <BODY> tag unless you use META TAGS in the creation of your site. Your description can include up to 200 characters of text. The Lycos engine compares each page to your query and gives higher scores to pages that contain the words as you typed them into your Web Site. It also looks for pages that mention these words early on, rather than far down. Yahoo searches for words in URL, title & description (<25 words) YOU ENTERED when submitting URL! Webcrawler - Webcrawler computes its confidence rating by considering how many times the terms in your search occur in that document. The more frequent, the more relevant. Even if you utilized any or all of the above suggestions, I'm sure your results would improve. You can imagine if you employed ALL of the more than 100 secrets revealed in our report, how much your site traffic would benefit. And if you've already been listed on the engines, you should still make the changes because they continually reindex all their sites and your changes will take effect! The Did-it Search Engine Secrets report cost only $49.95 and comes with a full, 30-day, moneyback, satisfaction guarantee! So don't delay. To order your copy call toll-free 1-800-WEBPRO-1 or 516-255-0500 9AM - 5PM EST. We accept all major credit cards. Every minute you waste is traffic lost forever! Thank you, The Did-it Team http://www.did-it.com P.S. You can use our FREE Did-it Detective service to check the status of your site on the engines. Our address is http://www.did-it.com.