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Re: Reminder: CfP: Common Value Management Workshop at ESWC 2012

From: Dieter Fensel <dieter.fensel@sti2.at>
Date: Fri, 24 Feb 2012 17:20:45 +0100
To: IM <im@sti2.at>,semantic-web@w3.org
Cc: Carmen Brenner <carmen.brenner@sti2.org>
Message-ID: <E1S0xtN-0001Yn-8x@lisa.w3.org>

At 14:43 24.02.2012, IM wrote:

>[Apologies for cross-posting]
>REMINDER: Call for papers for CVM2012
>1st international workshop on Common Value Management
>Workshop at ESWC 2012, Heraklion, Greece
>(ESWC 2012: 
>The term Common Value Management (CVM) serves as 
>an umbrella for three major aspects of today's 
>organization on-line communication:
>* Yield Management also known as Revenue 
>Management is "an economic discipline 
>appropriate to many service industries in which 
>market segment pricing is combined with 
>statistical analysis to expand the market for 
>the service and increase the revenue per unit of 
>available capacity." Yield management is mostly 
>about maximizing the short term gain of an 
>enterprise. One has to monitor price offers of 
>competitors and has to reflect various 
>constraints over offering products and prices in various booking channels.
>* Brand Management is the "application of 
>marketing techniques to a specific product, 
>product line, or brand." Here, the long term 
>value of a company is the focus of interest. A 
>brand has been carefully monitored, has an 
>active dissemination strategy and can 
>furthermore be used to maintain and increase the 
>value of the brand. Finally crisis management, 
>i.e., rapid cycles of monitoring and 
>disseminating, has to be performed to protect 
>against significant value loss of a brand.
>* Reputation Management also known as directory 
>management, "is the process of tracking an 
>entity's actions and other entities' opinions 
>about those actions; reporting on those actions 
>and opinions; and reacting to that report 
>creating a feedback loop." It can be the general 
>reputation of an enterprise, as well as a public 
>body, political parties etc. Here it is not 
>directly about an economic value, however, about 
>maximizing the impact of a campaign in relation to a certain budget.
>CVM addresses these challenges especially in 
>regard to the increasing number of on-line communication channels such as:
>    * Broadcasting, e.g.: web sites, news, 
> email, RSS feeds, Twitter, chats, blogs
>    * Sharing of information items such as: 
> booksmarks, images, slides, and videos
>    * Collaboration through wikis
>    * Group communication and interaction 
> through sites such as Facebook, Google+, 
> LinkedIn, XING, and a multitude of specific 
> recommendation and feedback places for certain vertical domains.
>    * Semantic-based Dissemination through 
> formats such as microdata, RDF, RDFa, and 
> SPARQL; and vocabularies such as Dublin Core, 
> foaf, and GoodRelations, schema.org, etc.
>We want to emphasize the aspect of 
>bidirectionality in these interactions. This 
>means multichannel dissemination, market and 
>feedback analysis of various communication 
>events, and communication in general as integrated loops of both activities.
>The first International CVM workshop focuses on 
>the scientific and technical aspects of 
>semantics in relation to this topic. In this 
>context, it aims to get an insight in the 
>current state of the art in this field and also 
>to mark current academic and industrial trends 
>in this field. Semantics can hereby be used to 
>describe and establish content, channels, and their alignments.
>== Topics ==
>The following topics indicate the general focus 
>of the workshop, however, related contributions are welcome also.
>* Reputation management
>* Competitive Intelligence, i.e., Competitor Observation
>* Market analysis
>* Influencer Detection
>* Trend Analysis
>* Market Analysis
>* Crisis Management
>* Social Linked Open Data
>* Social Media
>* Sentiment Analysis
>* Issue Management
>* Campaign Monitoring
>* Product and Innovation Management
>* Customer Relationship Management
>* Risk Management
>* Event Detection
>* Yield Management
>* Brand Management
>* Social Semantic Web Vocabulary
>* Semantically Enhanced Dissemination
>* Semantic Social Network Analysis
>== Submissions ==
>Papers should not exceed fifteen (15) pages in 
>length and must be formatted according to the 
>information for LNCS authors (see 
>Papers must be submitted via Easychair 
>(more information can soon be found on the workshop Web site).
>Please note: At least one author of each 
>accepted paper has to register for the main 
>conference. Workshop attendance is only granted for registered participants.
>== Important dates ==
>* March 4, 2012 - Submission deadline
>* April 1, 2012 - Notifications
>* April 15, 2012 - Camera ready version
>== Organization committee ==
>* Dieter Fensel, STI Innsbruck, Innsbruck, Austria
>* Holger Kett, Fraunhofer IAO, Stuttgart, Germany
>* Marko Grobelnik, Jozef Stefan Institute, Ljubljana, Slovenia
>== Program committee (tentative) ==
>* Maciej Dabrowski, DERI, NUI Galway, Ireland
>* Mark Greaves, Vulcan Inc., USA
>* Martin Hepp, Universität der Bundeswehr München, Germany
>* Harriet Kasper, Frauenhofer IAO, Germany
>* Lyndon Nixon, STI International, Austria
>* Alina Dia Miron, RECOGNOS, Romania
>* Matthew Rowe, Open University, United Kingdom
>* Delia Rusu, Jozef Stefan Institute, Slovenia
>* Marta Sabou, MODUL University Vienna, Austria
>* Andreas Thalhammer, University of Innsbruck, Austria
>* Ioan Toma, University of Innsbruck, Austria
>== Contact ==
>For further information about the workshop, 
>please contact the workshop chairs at: cvm2012 AT sti2.at

Dieter Fensel
Director STI Innsbruck, University of Innsbruck, Austria
phone: +43-512-507-6488/5, fax: +43-512-507-9872
Received on Friday, 24 February 2012 16:21:16 UTC

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