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Reminder: CfP: Common Value Management Workshop at ESWC 2012

From: IM <im@sti2.at>
Date: Fri, 24 Feb 2012 14:43:40 +0100
Message-ID: <4F47940C.1000502@sti2.at>
To: semantic-web@w3.org

[Apologies for cross-posting]

REMINDER: Call for papers for CVM2012

1st international workshop on Common Value Management

Workshop at ESWC 2012, Heraklion, Greece
(ESWC 2012: http://2012.eswc-conferences.org/)
(Workshop: http://cvm2012.sti-innsbruck.at/

The term Common Value Management (CVM) serves as an umbrella for three
major aspects of today's organization on-line communication:
* Yield Management also known as Revenue Management is "an economic
discipline appropriate to many service industries in which market
segment pricing is combined with statistical analysis to expand the
market for the service and increase the revenue per unit of available
capacity." Yield management is mostly about maximizing the short term
gain of an enterprise. One has to monitor price offers of competitors
and has to reflect various constraints over offering products and prices
in various booking channels.

* Brand Management is the "application of marketing techniques to a
specific product, product line, or brand." Here, the long term value of
a company is the focus of interest. A brand has been carefully
monitored, has an active dissemination strategy and can furthermore be
used to maintain and increase the value of the brand. Finally crisis
management, i.e., rapid cycles of monitoring and disseminating, has to
be performed to protect against significant value loss of a brand.

* Reputation Management also known as directory management, "is the
process of tracking an entity's actions and other entities' opinions
about those actions; reporting on those actions and opinions; and
reacting to that report creating a feedback loop." It can be the general
reputation of an enterprise, as well as a public body, political parties
etc. Here it is not directly about an economic value, however, about
maximizing the impact of a campaign in relation to a certain budget.

CVM addresses these challenges especially in regard to the increasing
number of on-line communication channels such as:

  * Broadcasting, e.g.: web sites, news, email, RSS feeds, Twitter,
    chats, blogs
  * Sharing of information items such as: booksmarks, images, slides,
    and videos
  * Collaboration through wikis
  * Group communication and interaction through sites such as Facebook,
    Google+, LinkedIn, XING, and a multitude of specific recommendation
    and feedback places for certain vertical domains.
  * Semantic-based Dissemination through formats such as microdata, RDF,
    RDFa, and SPARQL; and vocabularies such as Dublin Core, foaf, and
    GoodRelations, schema.org, etc.

We want to emphasize the aspect of bidirectionality in these
interactions. This means multichannel dissemination, market and feedback
analysis of various communication events, and communication in general
as integrated loops of both activities.

The first International CVM workshop focuses on the scientific and
technical aspects of semantics in relation to this topic. In this
context, it aims to get an insight in the current state of the art in
this field and also to mark current academic and industrial trends in
this field. Semantics can hereby be used to describe and establish
content, channels, and their alignments.

== Topics ==

The following topics indicate the general focus of the workshop,
however, related contributions are welcome also.

* Reputation management
* Competitive Intelligence, i.e., Competitor Observation
* Market analysis
* Influencer Detection
* Trend Analysis
* Market Analysis
* Crisis Management
* Social Linked Open Data
* Social Media
* Sentiment Analysis
* Issue Management
* Campaign Monitoring
* Product and Innovation Management
* Customer Relationship Management
* Risk Management
* Event Detection
* Yield Management
* Brand Management
* Social Semantic Web Vocabulary
* Semantically Enhanced Dissemination
* Semantic Social Network Analysis

== Submissions ==

Papers should not exceed fifteen (15) pages in length and must be
formatted according to the information for LNCS authors (see

Papers must be submitted via Easychair
information can soon be found on the workshop Web site).

Please note: At least one author of each accepted paper has to register
for the main conference. Workshop attendance is only granted for
registered participants.

== Important dates ==

* March 4, 2012 - Submission deadline
* April 1, 2012 - Notifications
* April 15, 2012 - Camera ready version

== Organization committee ==

* Dieter Fensel, STI Innsbruck, Innsbruck, Austria
* Holger Kett, Fraunhofer IAO, Stuttgart, Germany
* Marko Grobelnik, Jozef Stefan Institute, Ljubljana, Slovenia

== Program committee (tentative) ==

* Maciej Dabrowski, DERI, NUI Galway, Ireland
* Mark Greaves, Vulcan Inc., USA
* Martin Hepp, Universität der Bundeswehr München, Germany
* Harriet Kasper, Frauenhofer IAO, Germany
* Lyndon Nixon, STI International, Austria
* Alina Dia Miron, RECOGNOS, Romania
* Matthew Rowe, Open University, United Kingdom
* Delia Rusu, Jozef Stefan Institute, Slovenia
* Marta Sabou, MODUL University Vienna, Austria
* Andreas Thalhammer, University of Innsbruck, Austria
* Ioan Toma, University of Innsbruck, Austria

== Contact ==

For further information about the workshop, please contact the workshop
chairs at: cvm2012 AT sti2.at
Received on Friday, 24 February 2012 13:44:17 UTC

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