- From: Dieter Fensel <dieter.fensel@sti2.at>
- Date: Fri, 24 Feb 2012 17:23:11 +0100
- To: IM <im@sti2.at>,semantic-web@w3.org
- Cc: Carmen Brenner <carmen.brenner@sti2.org>
- Message-ID: <E1S0xvi-0001fY-6P@lisa.w3.org>
BITTE SOFORT KORRIGIEREN NOCHMAL VERSCHICKEN UND NIEMEHR FALSCH MACHEN!!!!!!!!!!!!!!!!!!!!!!!!!! DI URI des workshops is falsch. DAS IST JETZT DAS ZWEITEMAL DAS DAS PASSIERT UND WR MACHEN UNS LÄCHERLICH!!!!!!!!!!!!!!!!! At 14:43 24.02.2012, IM wrote: >[Apologies for cross-posting] > >REMINDER: Call for papers for CVM2012 > >1st international workshop on Common Value Management > > >Workshop at ESWC 2012, Heraklion, Greece >(ESWC 2012: ><http://2012.eswc-conferences.org/>http://2012.eswc-conferences.org/) >(Workshop: ><https://sti2.eu/cvm2012_sti-innsbruck_at/>http://cvm2012.sti-innsbruck.at/) > >The term Common Value Management (CVM) serves as >an umbrella for three major aspects of today's >organization on-line communication: >* Yield Management also known as Revenue >Management is "an economic discipline >appropriate to many service industries in which >market segment pricing is combined with >statistical analysis to expand the market for >the service and increase the revenue per unit of >available capacity." Yield management is mostly >about maximizing the short term gain of an >enterprise. One has to monitor price offers of >competitors and has to reflect various >constraints over offering products and prices in various booking channels. > >* Brand Management is the "application of >marketing techniques to a specific product, >product line, or brand." Here, the long term >value of a company is the focus of interest. A >brand has been carefully monitored, has an >active dissemination strategy and can >furthermore be used to maintain and increase the >value of the brand. Finally crisis management, >i.e., rapid cycles of monitoring and >disseminating, has to be performed to protect >against significant value loss of a brand. > >* Reputation Management also known as directory >management, "is the process of tracking an >entity's actions and other entities' opinions >about those actions; reporting on those actions >and opinions; and reacting to that report >creating a feedback loop." It can be the general >reputation of an enterprise, as well as a public >body, political parties etc. Here it is not >directly about an economic value, however, about >maximizing the impact of a campaign in relation to a certain budget. > > >CVM addresses these challenges especially in >regard to the increasing number of on-line communication channels such as: > * Broadcasting, e.g.: web sites, news, > email, RSS feeds, Twitter, chats, blogs > * Sharing of information items such as: > booksmarks, images, slides, and videos > * Collaboration through wikis > * Group communication and interaction > through sites such as Facebook, Google+, > LinkedIn, XING, and a multitude of specific > recommendation and feedback places for certain vertical domains. > * Semantic-based Dissemination through > formats such as microdata, RDF, RDFa, and > SPARQL; and vocabularies such as Dublin Core, > foaf, and GoodRelations, schema.org, etc. > > >We want to emphasize the aspect of >bidirectionality in these interactions. This >means multichannel dissemination, market and >feedback analysis of various communication >events, and communication in general as integrated loops of both activities. > >The first International CVM workshop focuses on >the scientific and technical aspects of >semantics in relation to this topic. In this >context, it aims to get an insight in the >current state of the art in this field and also >to mark current academic and industrial trends >in this field. Semantics can hereby be used to >describe and establish content, channels, and their alignments. > > >== Topics == > >The following topics indicate the general focus >of the workshop, however, related contributions are welcome also. > >* Reputation management >* Competitive Intelligence, i.e., Competitor Observation >* Market analysis >* Influencer Detection >* Trend Analysis >* Market Analysis >* Crisis Management >* Social Linked Open Data >* Social Media >* Sentiment Analysis >* Issue Management >* Campaign Monitoring >* Product and Innovation Management >* Customer Relationship Management >* Risk Management >* Event Detection >* Yield Management >* Brand Management >* Social Semantic Web Vocabulary >* Semantically Enhanced Dissemination >* Semantic Social Network Analysis > > >== Submissions == > >Papers should not exceed fifteen (15) pages in >length and must be formatted according to the >information for LNCS authors (see ><http://www.springer.com/computer/lncs/lncs+authors>http://www.springer.com/computer/lncs/lncs+authors). > >Papers must be submitted via Easychair ><https://www.easychair.org/account/signin.cgi?conf=cvm2012>https://www.easychair.org/account/signin.cgi?conf=cvm2012 >(more information can soon be found on the workshop Web site). > >Please note: At least one author of each >accepted paper has to register for the main >conference. Workshop attendance is only granted for registered participants. > > >== Important dates == > >* March 4, 2012 - Submission deadline >* April 1, 2012 - Notifications >* April 15, 2012 - Camera ready version > > >== Organization committee == > >* Dieter Fensel, STI Innsbruck, Innsbruck, Austria >* Holger Kett, Fraunhofer IAO, Stuttgart, Germany >* Marko Grobelnik, Jozef Stefan Institute, Ljubljana, Slovenia > > >== Program committee (tentative) == > >* Maciej Dabrowski, DERI, NUI Galway, Ireland >* Mark Greaves, Vulcan Inc., USA >* Martin Hepp, Universität der Bundeswehr München, Germany >* Harriet Kasper, Frauenhofer IAO, Germany >* Lyndon Nixon, STI International, Austria >* Alina Dia Miron, RECOGNOS, Romania >* Matthew Rowe, Open University, United Kingdom >* Delia Rusu, Jozef Stefan Institute, Slovenia >* Marta Sabou, MODUL University Vienna, Austria >* Andreas Thalhammer, University of Innsbruck, Austria >* Ioan Toma, University of Innsbruck, Austria > > >== Contact == > >For further information about the workshop, >please contact the workshop chairs at: cvm2012 AT sti2.at -- Dieter Fensel Director STI Innsbruck, University of Innsbruck, Austria http://www.sti-innsbruck.at/ phone: +43-512-507-6488/5, fax: +43-512-507-9872
Received on Friday, 24 February 2012 16:23:36 UTC