- From: Ian B. Jacobs <ij@w3.org>
- Date: Mon, 22 Oct 2007 20:57:50 +0000
- To: Peter F Brown <peter@pensive.eu>
- Cc: semantic-web@w3.org
- Message-Id: <1193086670.4682.73.camel@localhost>
On Mon, 2007-10-22 at 22:54 +0200, Peter F Brown wrote: > Ian: > I appreciate the hard work that has gone in to something that seems very > simple. > > I'm probably late to the party on this but I have a couple of comments > regarding the "colophon" and the logo's use, rather than the logo itself > (which I think is economical, clean and simple): > > - for me, the statement that "The three sides of the tri-color cube in > these logos evoke the triplet of the RDF model" doesn't stand up to even > the barest metaphorical scrutiny. If you want people to believe that > such a logo does evoke what you state, there must be a minimum > metaphorical association, and I don't see it: the (overly simplistic) > appeal to "translate" the three colours into a triple...hmmmm, I don't > buy it, and actually find it confusing. The problem obviously with many > metaphors is they break when pushed too hard, but this one seems to fall > over immediately. Also, the idea that my data might be found in a clean > and tidy 3-dimensional box, when in reality it's a fluid mess all over > the place, doesn't fit with the image: problem is: I like the image ;-) Glad you like it. :) Let me postpone design discussion and focus on usage policy. > - on a more "political" point: if one does not accept the premise that > "'Semantic Web' equals 'the W3C stack of SW technologies'", but believes > that there are some/many non-W3C standards/specifications/technologies > that nonetheless are contributing to the building of a "semantic web" > (or as Ora Lassila has often said "semantic webs"), can one nonetheless > use the logo (one without the W3C signature clearly) to denote such > non-W3C work? Yes. However, attribution that the logo comes from W3C is required in the draft policy. _ Ian > I can accept that I've missed the boat as regards the first point, but I > would like clarification on the second... > > Best regards, > > Peter > > ------------- > Peter F Brown > Founder, Pensive.eu > Chair, CEN/ISSS eGovernment Focus Group > Director, OASIS > Co-Editor, OASIS SOA Reference Model > Lecturer at XML Summer School > --- > Personal: > +43 676 610 0250 > http://public.xdi.org/=Peter.Brown > www.XMLbyStealth.net > www.xmlsummerschool.com > > > > -----Original Message----- > From: semantic-web-request@w3.org [mailto:semantic-web-request@w3.org] > On Behalf Of Ian B. Jacobs > Sent: 22 October 2007 22:27 > To: semantic-web@w3.org > Subject: Proposed changes to Semantic Web logo policies > > Hi all, > > Every time I work on logos, I learn something new! The main lesson so > far from the Semantic Web logos: Get more feedback on usage policy > before deploying. Thank you all for your comments. Most of them related > to the usage policy, so you will find a proposal for a new one below. > > Please send your comments to semantic-web@w3.org on the proposed policy > by 29 October 2007. > > Here is a summary of what I read in your comments: > > 1) In general, a desire to use: > > a) the cube on its own or with "Semantic Web" and not the > W3C logo. > b) the cube with other visual imagery (than the W3C logo). > > 2) On the Web, more flexibility in the use of links. In particular, > for the technology badges, the ability to link to: > > a) The home page of the relevant technology > b) Data or other applications of the technology > > I hope the following proposal helps get us there. > > -------- > Proposal > -------- > > Note: In what follows, the phrase "cube and cube+'Semantic Web'" > refers to two logos that we would make available: one is the cube alone, > the other the cube followed by the string "Semantic Web". > Neither uses the W3C logo. > > 1) The logos with the "W3C logo" in them can be distributed > freely and used without permission but not modified. This > corresponds to the W3C Document license, or, I believe, > this Creative Commons license: > http://creativecommons.org/licenses/by-nd/3.0/ > > 2) The cube and cube+'Semantic Web' can be distributed > freely. They can be used for derivative works (including used > with other imagery and modifications to the cube colors) > without permission as long as: > > - The cube shape is not changed. > - There is attribution of W3C (following some > guidelines that we still need to draft). > > This Creative Commons license seems close: > http://creativecommons.org/licenses/by/3.0/us/ > > Any other usage would require W3C permission. > > 3) People need to contact W3C before making any commercial use > of any of these logos. W3C may start doing more to > support itself by selling mugs, etc. I'd like to keep > that possibility open. > > 4) On the Web: > > a) The cube and cube+'Semantic Web' can link anywhere. > b) The technology badges can link anywhere, but W3C > recommends some URIs (e.g., for SPARQL, > the URI of the home page for that technology). > c) The Semantic Web logos with "W3C" in them must > link to the W3C site (http://www.w3.org/2001/sw/). > > If there is support for this proposal, I will update [1] accordingly, > adding details such as the recommended URIs. > I'll also add links to the "cube and cube+'Semantic Web" > logos in various formats. > > If you do not support the proposal, please suggest alternatives. > > Thanks to Susie and Benji for helping to explain the relation of the > cube to the RDF triple image; per Susie's email [2] I have added a FAQ > question. > > Thanks again to everyone for providing feedback, > > - Ian Jacobs, Head of W3C Communications > > P.S. This creative use of the logo was brought to my attention: > http://gridinoc.name/b.noise/2007/10/semantic-web-logo.html > > I think the new policy enables this sort of creativity. > > [1] http://www.w3.org/2007/10/sw-logos > [2] http://lists.w3.org/Archives/Public/semantic-web/2007Oct/0164 > -- Ian Jacobs (ij@w3.org) http://www.w3.org/People/Jacobs/ Tel: +1 718 260-9447
Received on Monday, 22 October 2007 20:58:01 UTC