Re: Social Networking Dominates Our Time Spent Online [STATS]

On 3 August 2010 12:27, Christine Perey <cperey@perey.com> wrote:

> Hi Melvin,
>
> This is an interesting table. Thanks for sharing!
>
> I would think a short statement simply citing the source and saying what
> Nielsen found (e.g., excerpt below) would suffice for the SWXG report
>
> << Among the sample US Internet user population which constitutes
> << Neilsen's panel, Facebook and Twitter now account for 22.7% of
>
> << time spent on the web; the next closest activity is online games,
> << which make up 10.2%.
>
> With respect to the comparison with time spent on e-mail using
> mobile/smartphone rising from 37 to 41.6%, I don't see these data in the
> table or where this Mashable post obtained those figures. Those interest me
> a great deal and i'd like to see what proportion of mobile Web user's time
> is spent on social networks as well.
>

Here's the Nielsen Blog:

http://blog.nielsen.com/nielsenwire/online_mobile/what-americans-do-online-social-media-and-games-dominate-activity/

Does that help?


>
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> Christine
>
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>
> On 8/3/2010 12:23 AM, Melvin Carvalho wrote:
>
>> I wonder, could this table be appropriate for the final report?
>>
>> On 2 August 2010 22:03, Melvin Carvalho <melvincarvalho@gmail.com
>> <mailto:melvincarvalho@gmail.com>> wrote:
>>
>>    Social networking now eats up twice as much of our online time as
>>    any other activity. According to new stats from Nielsen, sites like
>>    Facebook and Twitter now account for 22.7% of time spent on the web;
>>    the next closest activity is online games, which make up 10.2%.
>>
>>    The stats also show the degree to which social networking is
>>    displacing other forms of communication, with e-mail as a percentage
>>    of online time plunging from 11.5% to 8.3% from June 2009 to June
>>    2010. Instant messaging also saw a significant drop in share, with a
>>    15% decline from last year.
>>
>>    However, e-mail use on mobile is still on the rise – from 37.4% to
>>    41.6% — presumably as users continue to migrate to smartphones from
>>    feature phones.
>>
>>    Here’s the full breakdown from Nielsen:
>>
>>    Are these trends consistent with your own online usage and the
>>    trends you’re seeing elsewhere? Let us know in the comments.
>>
>>    http://mashable.com/2010/08/02/stats-time-spent-online/
>>
>>
>>
>>