W3C home > Mailing lists > Public > public-webplatform@w3.org > November 2012

Re: Web design and UX concept pages

From: Chris Mills <cmills@opera.com>
Date: Fri, 30 Nov 2012 15:22:05 +0000
Cc: public-webplatform@w3.org
Message-Id: <E283E9DD-ABCF-4A4C-985E-387A7C10161F@opera.com>
To: Sebastien Desbenoit <Seb@desbenoit.net>
I am personally in favour of having the main topic here as "web design", and treating UX as a subset of that, explaining what it is in the context of web design. I have never really understood why UX is a different discipline - it kind of encompasses graphic design, branding, prototyping, user science, etc. So I know it is more than graphic design. But then again, so is web design anyway. UX has always felt a bit "emperor's new clothes" to me, sorry to say!

So please, I'm calling on any UX guys on this list to put me straight on this matter, and help with speccing out the UX and web design material for WPD.

Chris Mills
Open standards evangelist and dev.opera.com editor, Opera Software
Co-chair, web education community group, W3C
Author of "Practical CSS3: Develop and Design" (http://my.opera.com/chrismills/blog/2012/07/12/practical-css3-my-book-is-finally-published)

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On 30 Nov 2012, at 15:04, Sebastien Desbenoit <Seb@desbenoit.net> wrote:

> Hi all!
> We are currently working on the design and UX concept pages and it seems there are two different points of view.
> Designing is conceiving a product for its users. It is a process where technical constraints, aesthetic and usability meet in order to serve a purpose for its targets. Design must focus on existing and future users. Web design is not just about graphics/aesthetics, rather it applies to all the overarching work going towards ensuring that the web project meets its purpose for its target audience.
> However, web design has been used for years as a synonym for graphic design for the web, whereas it is actually much more than that. This misunderstanding leads to the apparition of the UX trend, imo: we need to take care of the whole visit of a visitor on a website, from architecture and aesthetic to copywriting and page load speed.
> Taking care of the User Experience is serving a web project purpose by taking care of its targets and giving a good service from the technical side of things all the way to aesthetics and usability, but this sounds awfully like my initial , and IMO more correct, definition of web design.
> But we hear UX gurus say « design is out, forget it and talk only about UX and its applications », on web platform it appears that  much of the content speaking about « design » has been deleted and/or flagged as a duplicate of the UX material (e.g. « designing for the web ») But I disagree with this.
> So here's my question: do we choose to base our concept on design with an explanation of what UX is and how it relates, or do we talk only about UX? In my opinion, UX is a trend, design is not, so we should use the first option instead. Either that, or we work out what the real difference is between UX and web design, then go forward and create separate coverage for each.
> Best regards, 
> (Sébastien) Desbenoit
> --
> Sébastien Desbenoit - http://desbenoit.net - http://twitter.com/desbenoit
Received on Friday, 30 November 2012 15:22:38 UTC

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