Web design and UX concept pages

Hi all!

We are currently working on the design and UX concept pages and it seems
there are two different points of view.

Designing is conceiving a product for its users. It is a process where
technical constraints, aesthetic and usability meet in order to serve a
purpose for its targets. Design must focus on existing and future users.
Web design is not just about graphics/aesthetics, rather it applies to all
the overarching work going towards ensuring that the web project meets its
purpose for its target audience.

However, web design has been used for years as a synonym for graphic design
for the web, whereas it is actually much more than that. This
misunderstanding leads to the apparition of the UX trend, imo: we need to
take care of the whole visit of a visitor on a website, from architecture
and aesthetic to copywriting and page load speed.

Taking care of the User Experience is serving a web project purpose by
taking care of its targets and giving a good service from the technical
side of things all the way to aesthetics and usability, but this sounds
awfully like my initial , and IMO more correct, definition of web design.

But we hear UX gurus say « design is out, forget it and talk only about UX
and its applications », on web platform it appears that  much of the
content speaking about « design » has been deleted and/or flagged as a
duplicate of the UX material (e.g. « designing for the web ») But I
disagree with this.

So here's my question: do we choose to base our concept on design with an
explanation of what UX is and how it relates, or do we talk only about UX?
In my opinion, UX is a trend, design is not, so we should use the first
option instead. Either that, or we work out what the real difference is
between UX and web design, then go forward and create separate coverage for
each.

Best regards,

(Sébastien) Desbenoit

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Sébastien Desbenoit - http://desbenoit.net - http://twitter.com/desbenoit