- From: Manu Sporny <msporny@digitalbazaar.com>
- Date: Mon, 19 Jan 2015 00:06:43 -0500
- To: Web Payments IG <public-webpayments-ig@w3.org>
Chaals, maybe you'd like to weigh in on this one. Two weeks ago, Use Case Task Force members asked what the offer of sale use case was about: https://www.w3.org/Payments/IG/wiki/Use_Cases_Task_Force#Offer_of_Sale If we are going to do digital receipts and payment requests, we are going to have to figure out how to express items for sale in a machine-readable way. All the large search companies (Google, Yahoo, Yandex, and Microsoft) have taken a stab at this problem via schema.org: http://schema.org/Offer They did this via the Good Relations Vocabulary (which is used to markup all sorts of business and retail-related information). The search companies want it to be easy for their search crawlers to find this information. It has an effect on their advertising revenue. When Best Buy integrated these machine-readable offers into the output of their web pages, their search traffic went up by 30%: http://readwrite.com/2010/06/30/how_best_buy_is_using_the_semantic_web While Offers are not vital to the transaction process, they do get people to your website (case in point above). You could view the Offer as the thing that is used to generate the Payment Request. The same basic information goes into both, and they're probably going to be expressed in the same sort of way. If we do Payment Requests or Digital Receipts, the Offer use case is low-hanging fruit. It's also something that I think we'd have an easy time getting Google, Microsoft, Yandex, and Yahoo behind). -- manu -- Manu Sporny (skype: msporny, twitter: manusporny, G+: +Manu Sporny) Founder/CEO - Digital Bazaar, Inc. blog: The Marathonic Dawn of Web Payments http://manu.sporny.org/2014/dawn-of-web-payments/
Received on Monday, 19 January 2015 05:07:08 UTC