- From: <chaals@yandex-team.ru>
- Date: Tue, 20 Jan 2015 14:13:09 +0300
- To: Manu Sporny <msporny@digitalbazaar.com>, Web Payments IG <public-webpayments-ig@w3.org>
19.01.2015, 08:07, "Manu Sporny" <msporny@digitalbazaar.com>: > Chaals, maybe you'd like to weigh in on this one. Added some feedback in the wiki: I think the expression mechanism should be machine-processable. It isn't essential, since we could do a lot with a partically machine processable format that for example relies on plain unstructured descriptions of the actual items offered. But it makes a lot more things possible. Note also that this is a generalisation of some familiar ideas, like share-trading systems. cheers > Two weeks ago, Use Case Task Force members asked what the offer of sale > use case was about: > > https://www.w3.org/Payments/IG/wiki/Use_Cases_Task_Force#Offer_of_Sale > > If we are going to do digital receipts and payment requests, we are > going to have to figure out how to express items for sale in a > machine-readable way. All the large search companies (Google, Yahoo, > Yandex, and Microsoft) have taken a stab at this problem via schema.org: > > http://schema.org/Offer > > They did this via the Good Relations Vocabulary (which is used to markup > all sorts of business and retail-related information). The search > companies want it to be easy for their search crawlers to find this > information. It has an effect on their advertising revenue. When Best > Buy integrated these machine-readable offers into the output of their > web pages, their search traffic went up by 30%: > > http://readwrite.com/2010/06/30/how_best_buy_is_using_the_semantic_web > > While Offers are not vital to the transaction process, they do get > people to your website (case in point above). You could view the Offer > as the thing that is used to generate the Payment Request. The same > basic information goes into both, and they're probably going to be > expressed in the same sort of way. If we do Payment Requests or Digital > Receipts, the Offer use case is low-hanging fruit. It's also something > that I think we'd have an easy time getting Google, Microsoft, Yandex, > and Yahoo behind). > > -- manu > > -- > Manu Sporny (skype: msporny, twitter: manusporny, G+: +Manu Sporny) > Founder/CEO - Digital Bazaar, Inc. > blog: The Marathonic Dawn of Web Payments > http://manu.sporny.org/2014/dawn-of-web-payments/ -- Charles McCathie Nevile - web standards - CTO Office, Yandex chaals@yandex-team.ru - - - Find more at http://yandex.com
Received on Tuesday, 20 January 2015 11:13:45 UTC