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FYI: Deep linking

From: Arthur Barstow <art.barstow@gmail.com>
Date: Wed, 07 Jan 2015 08:12:19 -0500
Message-ID: <54AD30B3.5060901@gmail.com>
To: public-webapps <public-webapps@w3.org>
CC: Dominique Hazael-Massieux <dom@w3.org>, Natasha Rooney <nrooney@gsma.com>
FYI.

If anyone thinks WebApps should be involved in this area, please speak 
(f.ex. what is the connection, what role would WebApps have, etc.).

-Thanks, ArtB

-------- Forwarded Message --------
Subject: 	Deep linking
Resent-Date: 	Tue, 06 Jan 2015 10:45:04 +0000
Resent-From: 	public-web-mobile@w3.org
Date: 	Tue, 06 Jan 2015 11:44:48 +0100
From: 	Dominique Hazael-Massieux <dom@w3.org>
To: 	public-web-mobile@w3.org



Hi,

In the past few months, several efforts have emerged to try to make
native apps get some of the benefits of the Web (inter-linking), as well
as to make them more integrated in the Web (seamless transition between
browser-based and native-based views of the Web).

Google has app indexing:
https://developers.google.com/app-indexing/webmasters/app
Quixey has appURLs: http://appurl.org/
Facebook has AppLinks:
https://developers.facebook.com/blog/post/2014/04/30/app-links
http://applinks.org/
URX has omnilinks
http://blog.urx.com/urx-blog/omnilinks-app-links-and-the-state-of-mobile

These efforts have also received attention from the press:
http://recode.net/2014/10/28/how-deep-linking-could-fix-mobile/
http://www.nytimes.com/2015/01/06/technology/tech-companies-look-to-break-down-walls-between-apps.html?ref=technology

Given the number of competing proposals in this space, and given they're
only as useful as they get widespread, it feels to me this space is
probably ripe for some standardization effort, or at least
pre-standardization.

It's also an interesting twist to the usual “native vs Web” — it is
closer to “native ♥ Web”, with benefits for all.

I'm looking for feedback on the topic, and potential interest in
contributing efforts in this space.

Follow up actions could be a community group, or even a workshop if we
feel this type of topic requires broader visibility from the community.

Thanks, and happy new year to all!

Dom
Received on Wednesday, 7 January 2015 13:12:49 UTC

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