Re: Introducing PAURAQUE: Profile-based API for User Attribute Queries

In the same vein, (and from the same discussion) I would like to present my “Ad Topic Hints” proposal: https://github.com/privacycg/proposals/issues/26


We will be discussing it in the Privacy CG this Thursday as well.

It is an alternative approach to putting people in charge of the types of ads they see.

—Ben

Sent from my iPhone

On 23 Jun 2021, at 14:53, Wendy Seltzer <wseltzer@w3.org> wrote:

Thanks Valentino,

I'll be happy to put PAURAQUE on next week's agenda (though it appears
one would have to visit southern Texas or further south to see one[1]).

Best,
--Wendy
[1] https://www.audubon.org/field-guide/bird/common-pauraque


On 6/21/21 5:49 PM, Valentino Volonghi wrote:
hey,

We've been working on this for a little while and waiting for a good
moment to open it up, and this weekend we've had a lot of activity on
Twitter about a different approach to working with user attributes and
user profiles for upper funnel campaigns.

It seemed like many from both publisher, exchange, user agents and
buyers agree that making the user be in charge of their profile in the
browser and storing it in the browser could be a good path forward,
provided it comes with the right guarantees.

https://github.com/AdRoll/privacy/blob/main/PAURAQUE.md


PAURAQUE is NextRoll's attempt at starting discussion on this topic by
offering a very basic outline of how it could work with a few open
questions around areas that would need some more thought.

Happy to hear your feedback and maybe talking about it as part of one
of the next meetings.

We intent this spec to work in conjunction with the many specs
released so far, so it's not a replacement for anything, just an idea.

cheers!

--
Valentino Volonghi
CTO, Founding Team
dialtone@nextroll.com



--
Wendy Seltzer -- wseltzer@w3.org +1.617.715.4883 (office)
Strategy Lead and Counsel, World Wide Web Consortium (W3C)
https://wendy.seltzer.org/         +1.617.863.0613 (mobile)