Re: Introducing PAURAQUE: Profile-based API for User Attribute Queries

Thanks Valentino,

I'll be happy to put PAURAQUE on next week's agenda (though it appears
one would have to visit southern Texas or further south to see one[1]).

Best,
--Wendy
[1] https://www.audubon.org/field-guide/bird/common-pauraque

On 6/21/21 5:49 PM, Valentino Volonghi wrote:
> hey,
> 
> We've been working on this for a little while and waiting for a good
> moment to open it up, and this weekend we've had a lot of activity on
> Twitter about a different approach to working with user attributes and
> user profiles for upper funnel campaigns.
> 
> It seemed like many from both publisher, exchange, user agents and
> buyers agree that making the user be in charge of their profile in the
> browser and storing it in the browser could be a good path forward,
> provided it comes with the right guarantees.
> 
> https://github.com/AdRoll/privacy/blob/main/PAURAQUE.md
> 
> PAURAQUE is NextRoll's attempt at starting discussion on this topic by
> offering a very basic outline of how it could work with a few open
> questions around areas that would need some more thought.
> 
> Happy to hear your feedback and maybe talking about it as part of one
> of the next meetings.
> 
> We intent this spec to work in conjunction with the many specs
> released so far, so it's not a replacement for anything, just an idea.
> 
> cheers!
> 
> --
> Valentino Volonghi
> CTO, Founding Team
> dialtone@nextroll.com
> 


-- 
Wendy Seltzer -- wseltzer@w3.org +1.617.715.4883 (office)
Strategy Lead and Counsel, World Wide Web Consortium (W3C)
https://wendy.seltzer.org/        +1.617.863.0613 (mobile)

Received on Wednesday, 23 June 2021 13:49:59 UTC