Re: Introducing PAURAQUE: Profile-based API for User Attribute Queries

Thanks Ben, sounds like a good discussion.

--Wendy

On 6/23/21 10:55 AM, Ben Savage wrote:
> In the same vein, (and from the same discussion) I would like to present
> my “Ad Topic Hints”
> proposal: https://github.com/privacycg/proposals/issues/26
> <https://github.com/privacycg/proposals/issues/26>
> 
> We will be discussing it in the Privacy CG this Thursday as well.
> 
> It is an alternative approach to putting people in charge of the types
> of ads they see.
> 
> —Ben
> 
> Sent from my iPhone
> 
>> On 23 Jun 2021, at 14:53, Wendy Seltzer <wseltzer@w3.org> wrote:
>>
>> Thanks Valentino,
>>
>> I'll be happy to put PAURAQUE on next week's agenda (though it appears
>> one would have to visit southern Texas or further south to see one[1]).
>>
>> Best,
>> --Wendy
>> [1] https://www.audubon.org/field-guide/bird/common-pauraque
>>
>> On 6/21/21 5:49 PM, Valentino Volonghi wrote:
>>> hey,
>>>
>>> We've been working on this for a little while and waiting for a good
>>> moment to open it up, and this weekend we've had a lot of activity on
>>> Twitter about a different approach to working with user attributes and
>>> user profiles for upper funnel campaigns.
>>>
>>> It seemed like many from both publisher, exchange, user agents and
>>> buyers agree that making the user be in charge of their profile in the
>>> browser and storing it in the browser could be a good path forward,
>>> provided it comes with the right guarantees.
>>>
>>> https://github.com/AdRoll/privacy/blob/main/PAURAQUE.md
>>>
>>> PAURAQUE is NextRoll's attempt at starting discussion on this topic by
>>> offering a very basic outline of how it could work with a few open
>>> questions around areas that would need some more thought.
>>>
>>> Happy to hear your feedback and maybe talking about it as part of one
>>> of the next meetings.
>>>
>>> We intent this spec to work in conjunction with the many specs
>>> released so far, so it's not a replacement for anything, just an idea.
>>>
>>> cheers!
>>>
>>> --
>>> Valentino Volonghi
>>> CTO, Founding Team
>>> dialtone@nextroll.com
>>>
>>
>>
>> -- 
>> Wendy Seltzer -- wseltzer@w3.org +1.617.715.4883 (office)
>> Strategy Lead and Counsel, World Wide Web Consortium (W3C)
>> https://wendy.seltzer.org/         +1.617.863.0613 (mobile)
>>
>>
>>


-- 
Wendy Seltzer -- wseltzer@w3.org +1.617.715.4883 (office)
Strategy Lead and Counsel, World Wide Web Consortium (W3C)
https://wendy.seltzer.org/        +1.617.863.0613 (mobile)

Received on Wednesday, 23 June 2021 15:16:04 UTC