- From: Valentino Volonghi <dialtone@nextroll.com>
- Date: Mon, 21 Jun 2021 14:49:27 -0700
- To: public-web-adv@w3.org
hey, We've been working on this for a little while and waiting for a good moment to open it up, and this weekend we've had a lot of activity on Twitter about a different approach to working with user attributes and user profiles for upper funnel campaigns. It seemed like many from both publisher, exchange, user agents and buyers agree that making the user be in charge of their profile in the browser and storing it in the browser could be a good path forward, provided it comes with the right guarantees. https://github.com/AdRoll/privacy/blob/main/PAURAQUE.md PAURAQUE is NextRoll's attempt at starting discussion on this topic by offering a very basic outline of how it could work with a few open questions around areas that would need some more thought. Happy to hear your feedback and maybe talking about it as part of one of the next meetings. We intent this spec to work in conjunction with the many specs released so far, so it's not a replacement for anything, just an idea. cheers! -- Valentino Volonghi CTO, Founding Team dialtone@nextroll.com
Received on Monday, 21 June 2021 21:50:16 UTC