ON DEADLINE—REQUEST FOR INTERVIEW—for TechNewsWorld (http://www.technewsworld.com/)

I am doing a story for TechNewsWorld (http://www.technewsworld.com/) 
about Google's alternative to third-party tracking cookies. Do you have 
a subject expert available today to talk to me about this topic?

My deadline is 3 p.m. ET.

What do tracking cookies do and why do advertisers use them?

Why do we need an alternative to third-party tracking cookies?

How does Google's alternative to tracking cookies address privacy issues 
related to tracking cookies?

What is FLEDGE and why do we need it?

Google says advertisers can expect at least 95 percent of conversions 
per dollar spent on ads from its cookie alternative. Should we trust 
that number from Google?

Thanks for taking the time to read this message.

More information at:

Building a privacy-first future for web advertising - 
https://blog.google/products/ads-commerce/2021-01-privacy-sandbox

-- John P. Mello Jr.
    phone: 401-769-8476
    Twitter:  https://twitter.com/jpmello
    LinkedIn: www.linkedin.com/in/jpmello
    Blog: https://jpmellojr.blogspot.com/


-- 
John P. Mello Jr.
Reporter
ECT News Network
401-769-8476
401-439-3625 (mobile)
john.mello@newsroom.ectnews.com <mailto:john.mello@newsroom.ectnews.com>
www.ECTNEWS.com <http://www.ectnews.com/>

Read my recent stories:
http://www.ectnews.com/perl/section/john_p_mello_jr/

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