Request to delay 3P Cookies Phase Out

Hello Everyone,



Short of a better channel and hoping that this message reaches the right decision-makers, in light of COVID-19, allow me to request that we push the timeline to phase out support for third-party cookies in Chrome by six months to a year.



I work for a company that helps businesses understand why groups of people behave the way they do.



Since February, we have been working to understand the privacy-sandbox proposals and to understand how we can adapt our software. As a result of the COVID-19 world we now live in, like many others, we have aggressively shifted our gears to help businesses understand how groups of people are responding to the tremendous amount of change COVID-19 brings to our lives.



For example, we are helping businesses understand how likely people are to cancel a subscription service, make a significant purchase (e.g., house), book a hotel, or having to declare bankruptcy within 90 days and on a continuous basis.



Today, we think COVID-19 will significantly impact our research and development efforts for six months to a year.



There are three reasons for this impact. First, our top priority is to keep our employees and communities safe. As a result, like others, we are adapting to a prolonged shelter-in-place environment and challenges thereof. Next, we are allocating as many resources as possible to ensure the health of our business network: customers and partners. Lastly, we observe a high degree of uncertainty surrounding our customers and our own business; hence, we need to be conservative in our actions.



By pushing the timeline to phase out support for third-party cookies in Chrome, you can help small to medium sized businesses like ours, and our customers succeed during these difficult times.



Sincerely,



Pedro Alvarado

VP Engineering

resonate.com