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Re: [web-adv] minutes and next meeting, 19 March

From: Ben Savage <btsavage@fb.com>
Date: Tue, 17 Mar 2020 10:55:53 +0000
To: Wendy Seltzer <wseltzer@w3.org>, "public-web-adv@w3.org" <public-web-adv@w3.org>
Message-ID: <BY5PR15MB3524A88A0E0AC1121BD54BBEA0F60@BY5PR15MB3524.namprd15.prod.outlook.com>
Hello all,

In a previous call we brought forward an idea about "Conversion Filters" - an extension to the Webkit / Chrome proposals for private click measurement.

Michael Kleber indicated it seemed consistent with Chrome's privacy model, and suggested filing an issue on the GitHub repo (which I have just done: https://github.com/csharrison/conversion-measurement-api/issues/32)

Tess O'Connor thanked us for explaining the use-case and suggested filing an issue on their GitHub repo as well (which I have also just done: https://github.com/WICG/ad-click-attribution/issues/36)

I also put a copy of the proposal up on the W3C repo and added a link to it from the readme: https://github.com/w3c/web-advertising/blob/master/conversion-filters.md

As always, we would love feedback. Happy to continue to discuss this idea on the call, or on the GitHub repos.

--Ben
________________________________
From: Wendy Seltzer <wseltzer@w3.org>
Sent: Monday, March 16, 2020 9:30 PM
To: public-web-adv@w3.org <public-web-adv@w3.org>
Subject: [web-adv] minutes and next meeting, 19 March

Hi Web Advertising BG,

Draft minutes from 12 March:
https://urldefense.proofpoint.com/v2/url?u=https-3A__www.w3.org_2020_03_12-2Dweb-2Dadv-2Dminutes.html&d=DwIDaQ&c=5VD0RTtNlTh3ycd41b3MUw&r=Vo5QxVGvaCMrY2VW_D8lOw&m=75KHXOZ1ToWX8gHRaU0fKFNwHWGavBJ_t6ZDygcta4w&s=o3Q3dEInGaIhWN_nwvZTbS-QUvwVj5-m5XKCme6N78M&e=

We discussed IsLoggedIn, with some follow-up on Private Click
Measurement and Affiliate Marketing.

At the end of last call, Ben proposed "ROAS (Return on Ads Spend)
optimization" for discussion, and I believe Andrew was planning to add
something to the github repository. Please share suggestions of other
issues.
I'd also like to offer a side call for new participants, in case they'd
like to get more background to our current discussions.


Next Web Adv BG Meeting: Thursday, 19 March, 2pm Eastern (1800 UTC,
https://urldefense.proofpoint.com/v2/url?u=https-3A__www.timeanddate.com_worldclock_fixedtime.html-3Fiso-3D20200319T18-26p1-3D1440-26ah-3D1&d=DwIDaQ&c=5VD0RTtNlTh3ycd41b3MUw&r=Vo5QxVGvaCMrY2VW_D8lOw&m=75KHXOZ1ToWX8gHRaU0fKFNwHWGavBJ_t6ZDygcta4w&s=OGfo-NHKjaKjm98L2tOmhUXw54xGHTmp_w2OhDxzTF4&e=
 -- US has sprung forward, so check the local time.

Draft agenda:
* Agenda-curation, introductions
* Return on Ads Spend optimization
* Hot topics from the dashboard:
 https://urldefense.proofpoint.com/v2/url?u=https-3A__w3c.github.io_web-2Dadvertising_dashboard_&d=DwIDaQ&c=5VD0RTtNlTh3ycd41b3MUw&r=Vo5QxVGvaCMrY2VW_D8lOw&m=75KHXOZ1ToWX8gHRaU0fKFNwHWGavBJ_t6ZDygcta4w&s=fXdpN-OoxjRm9CBMUAEMgeHp6gZIbZawzcSOr2uH88E&e=
* Admin
* AOB


Call-in info at:
https://urldefense.proofpoint.com/v2/url?u=https-3A__lists.w3.org_Archives_Member_internal-2Dweb-2Dadv_2018Aug_0000.html&d=DwIDaQ&c=5VD0RTtNlTh3ycd41b3MUw&r=Vo5QxVGvaCMrY2VW_D8lOw&m=75KHXOZ1ToWX8gHRaU0fKFNwHWGavBJ_t6ZDygcta4w&s=BRHEP3jSmerlL0lZk_8DGPEIoKNqVyAPpbBTG8rFCOQ&e=
(let me know if you need me to send it to you directly).

irc is https://urldefense.proofpoint.com/v2/url?u=http-3A__irc.w3.org&d=DwIDaQ&c=5VD0RTtNlTh3ycd41b3MUw&r=Vo5QxVGvaCMrY2VW_D8lOw&m=75KHXOZ1ToWX8gHRaU0fKFNwHWGavBJ_t6ZDygcta4w&s=HoPtsGTjt9BLfE49em4erUFh5DuWk4xLNnl2u_pnkQs&e=  #web-adv
Github repo: https://github.com/w3c/web-advertising


Thanks,
--Wendy


--
Wendy Seltzer -- wseltzer@w3.org +1.617.715.4883 (office)
Strategy Lead and Counsel, World Wide Web Consortium (W3C)
https://urldefense.proofpoint.com/v2/url?u=https-3A__wendy.seltzer.org_&d=DwIDaQ&c=5VD0RTtNlTh3ycd41b3MUw&r=Vo5QxVGvaCMrY2VW_D8lOw&m=75KHXOZ1ToWX8gHRaU0fKFNwHWGavBJ_t6ZDygcta4w&s=bn5_rpb7TUrZehr22rAXjRUVRN3nD5CPZIKHO6ZSfxE&e=         +1.617.863.0613 (mobile)
Received on Tuesday, 17 March 2020 10:56:33 UTC

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