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Use Cases for Online Advertising / Marketing 101

From: Wilfried Schobeiri <wschobeiri@mediamath.com>
Date: Thu, 23 Apr 2020 17:53:19 +0000
To: "public-web-adv@w3.org" <public-web-adv@w3.org>
Message-ID: <C796582F-84DD-49D6-83F2-E5021BC3D126@mediamath.com>

As promised, I have an early draft of a “marketing 101”-level overview, published here: https://github.com/w3c/web-advertising/pull/48, 
which attempts to describe common forms of digital advertising, and the component pieces therein.

I realize this is too late to be discussed in today’s meeting, but I hope it serves as a useful primer and 
set-up device to explain what business purposes some of the technology decisions we’ve made serve. 
More to come on this end.

I welcome the contributions of others in helping to clarify some of the commercial context.


Received on Thursday, 23 April 2020 17:54:07 UTC

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