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FW: Yet another DNT Act

From: Mike O'Neill <michael.oneill@baycloud.com>
Date: Tue, 21 May 2019 22:40:08 +0100
To: <public-web-adv@w3.org>
Message-ID: <0cd701d5101d$c37ca700$4a75f500$@baycloud.com>
This is tangential to our ad metrics discussion, but this bill looks like it has bipartisan support so is bound to come up eventually.


-----Original Message-----
From: Bennett Cyphers <bennett@eff.org> 
Sent: 21 May 2019 21:56
To: public-privacy@w3.org
Subject: Re: Yet another DNT Act

In case anyone missed it, the full text is out:


On 5/21/19 1:53 PM, Rigo Wenning wrote:
> On Montag, 20. Mai 2019 18:17:41 CEST Craig Spiezle wrote:
>> Thanks for forwarding.  I am hopeful one of these efforts gains 
>> traction and bi-partisan support.  On a related note I find it 
>> somewhat ironic that IAB now states it is in support of providing 
>> users more control over tracking.
>> https://www.smartbrief.com/s/2019/05/iab-supports-regulation-ad-track
>> in
>> g-technology
>> I guess the devil is in the details
> If I could bet, I would bet that they do what they have done in the 
> DNT game. Namely saying that "not tracking" means not showing targeted 
> ads to the user while still collecting all the data. As Mike pointed 
> out, the IAB tools have some consent functionality already, so some 
> legal confirmation just furthers their business with their tool.
> But I don't think it will go as far as DNT that can be used with GDPR. 
> One of the reasons why IAB moved out was that the Tracking protection 
> Group wasn't really keen to allow those nice semantic re-definitions 
> (if you permit the sarcasm).
> If one calls that "detail", you may be right.
>   --Rigo
Bennett Cyphers (he/him)
General Staff Technologist, EFF
(415) 436-9333 x191
Received on Tuesday, 21 May 2019 21:40:33 UTC

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