background memo on audience measurement/market research

Hello:

With thanks to Yianni for pulling this together, attached please find a background memo on audience measurement/market research.

The memo begins with the most recent proposed text sent by Kathy Joe for a permitted use for audience measurement.  It contains questions posed by Jeff Chester, and other material in the history of the list on the topic.  The memo is not editorial -- it collects relevant previous posts.

This topic will be the second thing on the agenda this afternoon, after my opening remarks.  I expect us to begin this topic at some time between 13:30 and 14:00.

I look forward to seeing everyone today.

Peter


Professor Peter P. Swire
C. William O'Neill Professor of Law
    Ohio State University
240.994.4142
www.peterswire.net