Re: Revised text issue 25: Aggregated data collection and use for audience measurement research: ACTION 415

I fully agree with Justin and Jeff, that the necessity for audience measurement has not been convincing. I sustain in push back on relaxing the DNT standard for audience measurement, even if it does not include audience attribution, which is the application of data collected under audience measurement to the individual. Moreover, due to developments in the last weeks, I think it is fair to say that, at least from a privacy advocates point of view, pushing for strong collection limitation when the user has expressed DNT:1 is fair and reasonable.

Rob



Kathy Joe <kathy@esomar.org> wrote:

>At the last meeting it was agreed that a group including Susan, Richard
>and Rigo, should review the text.
>
>
>Here attached is the wording which has been adapted in the normative
>section to clarify what was meant by 'calibrate or otherwise support'
>to enable research companies to adjust the census data based on the
>general categories from the panel data to ensure accurate counts of
>reach and frequency for an ad., see slides 15 and 16 of the comScore
>presentation.
>
>
>And if needed, this non-normative text to explain the use of panel data
>to calibrate census data can be inserted an additional sentence to
>paragraph 2 in the non-normative section.“ Aggregate results from the
>panel can also be applied to the hits counted for specific content to
>describe the general character of the audience for that content”.
>
>
>Kathy Joe,
>Director, International Standards and Public Affairs
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