- From: Kathy Joe <kathy@esomar.org>
- Date: Tue, 18 Jun 2013 23:57:52 +0200
- To: public-tracking@w3.org
- Message-ID: <20130618215752.092f9078@zeus.local>
At the last meeting it was agreed that a group including Susan, Richard and Rigo, should review the text. Here attached is the wording which has been adapted in the normative section to clarify what was meant by 'calibrate or otherwise support' to enable research companies to adjust the census data based on the general categories from the panel data to ensure accurate counts of reach and frequency for an ad., see slides 15 and 16 of the comScore presentation. And if needed, this non-normative text to explain the use of panel data to calibrate census data can be inserted an additional sentence to paragraph 2 in the non-normative section.“ Aggregate results from the panel can also be applied to the hits counted for specific content to describe the general character of the audience for that content”. Kathy Joe, Director, International Standards and Public Affairs Atlas Arena, 5th floor Hoogoorddreef 5 1101 BA Amsterdam The Netherlands Tel: +31 20 664 2141 www.esomar.org This e-mail message including any attachment(s) is intended for the addressee only and may be confidential. If you are not the intended addressee, we request that you notify us immediately and delete this e-mail including any attachment(s), without copying, forwarding, disclosing or using this (these) in any other way. ESOMAR, the World Association for Social, Opinion and Market Research, is the essential organisation for encouraging, advancing and elevating market research worldwide.
Attachments
- image/png attachment: 01-part
- application/msword attachment: 7_June_2013_DNT_W3C_Revised_text_Issue_25_Aggregated_data_collection_and_use_for_audience_measurement_research_2_.doc
- application/vnd.openxmlformats-officedocument.presentationml.presentation attachment: May_2013_Josh_Chasin_W3C_1_.pptx
Received on Tuesday, 18 June 2013 21:58:28 UTC