Revised text issue 25: Aggregated data collection and use for audience measurement research: ACTION 415

At the last meeting it was agreed that a group including Susan, Richard and Rigo, should review the text.

Here attached is the wording which has been adapted in the normative section to clarify what was meant by 'calibrate or otherwise support' to enable research companies to adjust the census data based on the general categories from the panel data to ensure accurate counts of reach and frequency for an ad., see slides 15 and 16 of the comScore presentation.

And if needed, this non-normative text to explain the use of panel data to calibrate census data can be inserted an additional sentence to paragraph 2 in the non-normative section.“ Aggregate results from the panel can also be applied to the hits counted for specific content to describe the general character of the audience for that content”.

Kathy Joe,
Director, International Standards and Public Affairs

Atlas Arena, 5th floor


Hoogoorddreef 5
1101 BA Amsterdam
The Netherlands
Tel: +31 20 664 2141

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Received on Tuesday, 18 June 2013 21:58:28 UTC