Re: Change proposal: new general principle for permitted uses

Vinay, 

it is unhelpful to mix the "who set the preference and we fear 50% DNT-
users" into each and every discussion we are having. 

I understand, you're mainly saying: the audience measurement people 
don't use DNT as their opt-out because there would be too much opt out? 
So you want that lower opt-out rate too. 

Apart from that, I think that John has a valid question and that in the 
process we have to address that question. 

 --Rigo

On Tuesday 23 July 2013 10:57:08 Vinay Goel wrote:
> While I can't speak for the audience measurement industry, I think
> they've made it clear a few times already why they can't honor DNT:1
> as its opt out.  Specifically, the audience measurement industry (nor
> any industry, for that matter), cannot rely on the validity of who
> set DNT:1 and whether the user is truly wishing to opt out from
> audience measurement after understanding the value exchange it
> provides.

Received on Tuesday, 23 July 2013 18:25:14 UTC