Re: audience measurement perfecting/polishing/friendly amendments

Hi Nick,

I continued with a side discussion with Kathy. Waiting for a reply on 
some of the open questions that came out of that off-list discussion.

Rob

Nicholas Doty schreef op 2013-07-20 00:00:
> In case that's helpful, sure:
> 
> http://www.w3.org/wiki/Privacy/TPWG/Change_Proposal_Audience_Measurement/Open_Questions
> [5]
> 
> I've added Ed's emailed questions there, as I'm not sure we got to a
> full understanding on the recent call. Rob, you also had questions,
> but it sounded like you were already satisfied with responses. I'm
> happy to have the group's help on collecting questions and answers on
> that page. (I'll try to attempt a friendly amendment that might
> resolve Ed's questions myself.)
> 
> Thanks,
> Nick
> 
> On Jul 19, 2013, at 5:50 PM, Jonathan Mayer <jmayer@stanford.edu> 
> wrote:
> 
> Thanks Nick. Would it also be possible to do a question tracking wiki 
> page, like with the DAA proposal?
> 
> Jonathan
> 
> On Friday, July 19, 2013 at 2:45 PM, Nicholas Doty wrote:
> (Repeating for those focusing on the -announce list; please send your 
> comments to public-tracking as usual.)
> 
> Perfecting/polishing/friendly amendments to audience measurement 
> proposals are requested by 5pm Pacific Time on Friday, July 26th.
> 
> The ESOMAR proposal that Kathy Joe and others have worked on is 
> included below and also up-to-date on the wiki:
> http://www.w3.org/wiki/Privacy/TPWG/Change_Proposal_Audience_Measurement#Audience_Measurement_Permitted_Use 
> [1]
> 
> Thanks,
> Nick
> 
> Begin forwarded message:
> 
> RESENT-FROM: public-tracking@w3.org
> 
> FROM: Peter Swire <peter@peterswire.net>
> 
> SUBJECT: EXTENSION OF TIME ON AUDIENCE MEASUREMENT SUGGESTED AMENDMENTS
> 
> DATE: July 18, 2013 9:40:56 PM EDT
> 
> TO: "public-tracking@w3.org" <public-tracking@w3.org>
> 
> ARCHIVED-AT: <http://www.w3.org/mid/CE0E1168.926A0%25peter@peterswire.net 
> [2]>
> 
> Hello to the group:
> 
> After consulting with W3C staff, we are extending the timetable for 
> amendments to ISSUE-25, audience measurement, for one week.
> 
> Amendments are now due by Friday, July 26.
> 
> Begin forwarded message:
> 
> RESENT-FROM: public-tracking@w3.org
> 
> FROM: Peter Swire <peter@peterswire.net>
> 
> SUBJECT: AUDIENCE MEASUREMENT PERFECTING/POLISHING/FRIENDLY AMENDMENTS
> 
> DATE: July 17, 2013 3:09:06 PM EDT
> 
> TO: "public-tracking@w3.org" <public-tracking@w3.org>
> 
> ARCHIVED-AT: 
> <http://www.w3.org/mid/CE0C6412.921EE%25peter@peterswire.net [3]>
> 
> Following up on today's call, there were people who asked for the 
> opportunity to submit perfecting/polishing/tweaking/friendly amendments 
> to the proposal circulated by Kathy Joe.
> 
> Most of the text has been before the group for several months. As 
> discussed on the call, Kathy Joe and her group have met with everyone 
> who has asked (to the best of my knowledge), and sought to address 
> their concerns.
> 
> For this, please for now circulate emails to the public list. Use 
> message: "Proposed Amendment for Audience Measurement."
> 
> Proposed language is due BY 5:00 P.M. PACIFIC ON THIS FRIDAY, JULY 19. 
> We expect to issue a call for objections, with comments due some time 
> after Wednesday, July 24.
> 
> For your convenience, I am re-copying the language circulated by Kathy 
> Joe. Some of the W3C staff are out of range at the moment, so the 
> change proposal on the web site has not been updated yet.
> 
> Thank you,
> 
> Peter
> 
> ===
> 
> Issue 25: Aggregated data collection and use for audience measurement 
> research 4 July 2013
> 
> Normative:
> Information may be collected, retained and used by a third party for 
> audience measurement research
> where the information is used to calibrate, validate or calculate 
> through data collected from opted-in
> panels, which in part contains information collected across sites and 
> over time from user agents.
> A third party eligible for an audience measurement research permitted 
> use MUST adhere to the
> following restrictions. The data collected by the third party:
> • Must be pseudonymized before statistical analysis begins, such that 
> unique key-coded data are
> used to distinguish one individual from another without identifying 
> them, and
> • Must not be shared with any other party unless the data are 
> de-identified prior to sharing, and
> • Must be deleted or de-identified as early as possible after the 
> purpose of collection is met and in
> no case shall such retention, prior to de-identification, exceed 53 
> weeks and
> • Must not be used for any other independent purpose including changing 
> an individual’s user
> experience or building a profile for ad targeting purposes.
> • In addition, the third party must be subject to an independent 
> certification process under the
> oversight of a generally-accepted market research industry organization 
> that maintains a web
> platform providing user information about audience measurement 
> research. This web platform lists
> the parties eligible to collect information under DNT standards and the 
> audience measurement
> research permitted use and it provides users with an opportunity to 
> exclude their data contribution.
> 
> Non-normative: collection and use for audience measurement research
> Audience measurement research creates statistical measures of the reach 
> in relation to the total
> online population, and frequency of exposure of the content to the 
> online audience, including paid
> components of web pages.
> Audience measurement research for DNT purposes originates with opt-in 
> panel output that is
> calibrated by counting actual hits on tagged content on websites. The 
> panel output is re-adjusted
> using data collected from a broader online audience in order to ensure 
> data produced from the panel
> accurately represents the whole online audience.
> This online data is collected on a first party and third party basis. 
> This collection tracks the content
> accessed by a device rather than involving the collection of a user’s 
> browser history. Audience
> measurement is centered around specific content, not around a user.
> The collected data is retained for a given period for purposes of 
> sample quality control, and
> auditing. During this retention period contractual measures must be in 
> place to limit access to, and
> protect the data, as well as restrict the data from other uses. This 
> retention period is set by auditing
> bodies, after which the data must be de-identified.
> The purposes of audience measurement research must be limited to:
> · Facilitating online media valuation, planning and buying via accurate 
> and reliable audience
> measurement.
> · Optimizing content and placement on an individual site.
> The term “audience measurement research” does not include sales, 
> promotional, or marketing
> activities directed at a specific computer or device. Audience 
> measurement data must be reported as
> aggregated information such that no recipient is able to build 
> commercial profiles about particular
> individuals or devices.
> 
> Prof. Peter P. Swire
> C. William O'Neill Professor of Law
> Ohio State University
> 240.994.4142
> www.peterswire.net [4]
> 
> Beginning August 2013:
> Nancy J. and Lawrence P. Huang Professor
> Law and Ethics Program
> Scheller College of Business
> Georgia Institute of Technology
> 
> 
> 
> Links:
> ------
> [1]
> http://www.w3.org/wiki/Privacy/TPWG/Change_Proposal_Audience_Measurement#Audience_Measurement_Permitted_Use
> [2] http://www.w3.org/mid/CE0E1168.926A0%25peter@peterswire.net
> [3] http://www.w3.org/mid/CE0C6412.921EE%25peter@peterswire.net
> [4] http://www.peterswire.net/
> [5]
> http://www.w3.org/wiki/Privacy/TPWG/Change_Proposal_Audience_Measurement/Open_Questions

Received on Friday, 19 July 2013 22:11:23 UTC