Re: ISSUE 25: ACTION 415: Audience measurement research

Hi Jeff

I will send you a doodle separately for a call.

Meanwhile yes, this permitted use is only for panel based research.

Kathy Joe,
Director, International Standards and Public Affairs
From:  Jeffrey Chester <jeff@democraticmedia.org>
Date:  Tuesday, July 2, 2013 6:20 PM
To:  Kathy <kathy@esomar.org>
Cc:  Mailing List <public-tracking@w3.org>, Rigo Wenning <rigo@w3.org>,
Susan Israel <Susan_Israel@Comcast.com>, Richard Weaver
<rweaver@comscore.com>, "Adam I.C. Phillips Phillips"
<adam.phillips@realresearch.co.uk>, Peter Swire <peter@peterswire.net>
Subject:  Re: ISSUE 25: ACTION 415: Audience measurement research
Resent-From:  <public-tracking@w3.org>
Resent-Date:  Tue, 02 Jul 2013 16:21:05 +0000

Thanks for this and I am sorry I didn't see the call information.  Question
for the group.  Is this proposed permitted use only for all panel-based
research and not for the wide range of audience measurement and market
research performed today?  This


Jeffrey Chester
Center for Digital Democracy
1621 Connecticut Ave, NW, Suite 550
Washington, DC 20009
www.democraticmedia.org <http://www.democraticmedia.org>
www.digitalads.org <http://www.digitalads.org>
202-986-2220

On Jul 2, 2013, at 12:05 PM, Kathy Joe wrote:

> Following up on this action, as part of a series of calls, the two most recent
> amendments to the normative text were discussed today in a call with Rigo
> Wenning, Susan Israel, Richard Weaver and Adam Phillips where it was
> clarified:
>  
> ŒCalibrate, validate or calculate through¹ Susan noted this was added to more
> clearly express that the panel data is used to better understand the census
> data, in addition to the census data being used to calibrate the panel data so
> that each informs the other. This does not radically change the process - it
> just describes it more clearly.
>  
> ŒMust not be used for any other independent purposes including changing an
> individual¹s user experience or building a profile for ad targeting purposes¹.
> This had already been added to cover concerns like those that have been
> expressed on the list by Rigo and Jeff Chester, which Rigo further explained
> to us on the call -- that an audience measurement research permitted use would
> allow data to be collected and used for another purpose, ie to change a piece
> of advertising inflight or for addressability to particular, small target
> groups based on user profiles, with the potential for abuse, such as through
> redlining or offering different prices to users with different profiles. This
> is not the purpose of, and is excluded from the AMR permitted use, which is to
> provide a general measurement of an audience (ie the number of viewers and
> general characteristics of the audience that saw a piece of content).  The
> only use of AMR to determine any pricing would be that a web site owner could
> charge an advertiser or media buyer a higher rate based on traffic to a
> website. 
>   
> Comments are welcome and we will arrange additional calls with Justin Brookman
> and Jeff Chester.
>  
>  
> Kathy Joe,
> Director, International Standards and Public Affairs
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