- From: David Wainberg <david@networkadvertising.org>
- Date: Wed, 10 Oct 2012 07:33:04 -0400
- To: choofnagle@law.berkeley.edu
- CC: public-tracking@w3.org
- Message-ID: <50755CF0.30006@networkadvertising.org>
Chris, Are you proposing the W3C adopt the NAI's 2000 Principles as the policy for DNT? Why are you using the 2000 Principles rather than 2008? I was confused by your focus on the old principles in your discussion of health data policy in your recent paper. The NAI has more recent policy on that topic, which you did not mention. Was that intentional? -David On 10/10/12 5:00 AM, Chris Hoofnagle wrote: > I think it is a wonderful idea to approach this problem based upon established mechanisms. The NAI's principles for online behavioral advertising have been in place for 12 years. That makes it 10 years more legitimate. > Chris > http://afs.berkeley.edu/~choofnagle/NAI_2000_self-regulatory_principles.pdf <http://afs.berkeley.edu/%7Echoofnagle/NAI_2000_self-regulatory_principles.pdf> > > *NETWORK****ADVERTISING****INITIATIVE* > > *SELF-REGULATORY****PRINCIPLES****FOR****ONLINE****PREFERENCE****MARKETING > BY****NETWORK****ADVERTISERS* > I.NetworkAdvertisingInitiative(“NAI”)Overview > A.NetworkadvertiserswilladheretotheOnlinePrivacyAlliance(“OPA”) > PrivacyPoliciesGuidelinesforpersonallyidentifiableinformation. > B.Networkadvertiserswillnotusesensitivepersonallyidentifiabledatafor > onlinepreferencemarketing. > C.Networkadvertiserswillnot,withoutprioraffirmativeconsent("opt-in"), > mergepersonallyidentifiableinformationwithinformationpreviously > collectedasnon-personallyidentifiableinformation. > D.Networkadvertiserswillprovideconsumerswithrobustnoticeandchoice > regardingthemergerofpersonallyidentifiableinformationwithnon- > personallyidentifiableinformationcollectedonagoingforwardbasisfor > onlinepreferencemarketing. > E.Networkadvertiserswillnotusepersonallyidentifiableinformation > (“PII”)consistingofPIIcollectedofflinemergedwithPIIcollectedonline > foronlinepreferencemarketingunlesstheconsumerhasbeenafforded > robustnoticeandchoiceaboutsuchmergerbeforeitoccurs. > F.NetworkadvertiserswillrequireWebpublisherswithwhichtheyhave > contractualrelationshipstoprovidenoticeandchoiceregardingthe > collectionofnon-personallyidentifiableinformationforonlinepreference > marketing. > II.NAI'sStatementofPurpose > > ThefollowingprinciplesweredevelopedbythesignatoriestothisNetwork > AdvertisingInitiative("NAI")toguidebusinesspracticeswithrespecttoonline advertisingservicesdeliveredbyInternetnetworkadvertisers(hereinafter"network > advertisers").NAIcompaniesrepresentthevastmajorityofbusiness-to-business,third- > partynetworkadvertisingcompaniesthatservecommercialWebsites.Network > advertisersfacilitateWebadvertisingthroughad serving,hostingandad > salesserviceson > theWeb.ForaWebsitevisitor,networkadvertisersprovideadvertisementsthatare > morelikelytobeofinterestandeliminateduplicativeadvertising.ForaWebadvertiser, > networkadvertisers'servicesallowadvertiserstoreachcost-effectivelytheaudiencemost > likelytobeinterestedinaproductorservice. > > Networkadvertisersbelievethat,justastheyplayanimportantroleinelectronic commerceitself,theycanplayanimportantroleinincreasingconsumertrustand > confidenceinelectroniccommerce.Tothatend,networkadvertisersarecommittedto > educatingconsumersabouttheservicestheyprovide,enhancingconsumers'abilityto > controltheuseofinformationgeneratedduringuseoftheInternet,andworkingwith > theircorporatecustomersandclientstocreateanenvironmentoftrustthatfosters > protectionforconsumers’privacyonlineandinelectroniccommerce. > > NAIcompaniesareamongtheleadingprovidersofsolutionsforWebnetwork > advertisingproductsandservices,suchasbanneradvertising.Networkadvertisersin > generalprovideavarietyofservicestoWebsites;chiefamongthemisdelivering > advertisingthatistailoredtodemonstratedorpredictedconsumercharacteristicsor > preferences.Thecollectionanduseofdatabynetworkadvertiserstounderstand > consumerpreferencesisoftencalled"Profiling,"butwhichismoreaccuratelytermed > onlinepreferencemarketing(“OPM”). OPM,asusedherein,isa processusedby > networkadvertiserswherebydataistypicallycollectedovertimeandacrossWebpages > todetermineorpredictconsumercharacteristicsorpreferencesforuseinad > deliveryon > theWeb.TheOPMprocesscanusenon-personallyidentifiableinformationora > combinationofpersonallyidentifiableinformationandnon-personallyidentifiable > information. > EffectiveInternetadvertisingisfundamentaltotheaccessibilityanddynamismof > thisrevolutionarymedium.Advertisingunderwritestherichvarietyofonlinecontent > choicesavailabletoconsumersatnocostoratafarlowercostthanwouldotherwisebe > possible.Bydeliveringcustomizedadvertising,networkadvertisersoffersubstantial > benefitsfor > consumersandtheadvertiser.Inaddition,manysmallandemergingWeb > companiesdependonnetworkadvertiserstocompeteagainstmorewell-established companiesandtheirWebsites.EffectiveInternetadvertisingthushelpstomaintainthe > lowbarrierstoentrythathaveplayedacrucialroleintherobustcompetitionand > innovationthathavefueledthismedium. > Networkadvertisersrealizethattheyhaveastronginterestininforming > consumersoftheirbusinesspracticesbecausethenetworkadvertisers'practicesand > servicesaregenerallynotobvioustotheconsumer.Networkadvertiserscommitto > providingconsumersnoticeandchoiceaboutOPM. > Networkadvertiserscommittothe > fairinformationpracticesarticulatedbytheOnlinePrivacyAlliance("OPA") > (www.privacyalliance.org > <http://www.privacyalliance.org>)forpersonallyidentifiableinformationandtotheconsumer- > friendlydatamanagementpracticesdescribedbelowfornon-personallyidentifiable > information.Adherencetotheseprincipleswillprovideconsumerswithmeaningful > notice,appropriateopportunitytoexercisechoice,andincreasedconfidenceinonline > advertising.Tothisend,andasdescribedherein,networkadvertiserswill:(1)undertake > businessandconsumeroutreach; > (2)disclosetheirdatacollectionandusepractices; > (3)provideconsumerswitheffectivenoticeandtheabilityeasilytoopt-outoftheuseof > dataforOPMpurposes;and(4)declinetomergepersonallyidentifiableinformationwith > informationpreviouslycollectedasnon-personallyidentifiableinformation,withoutthe > consumer'sprioraffirmativeconsent("opt-in")toanysuchmerger. > > III.OnlinePrivacyAlliance("OPA")PrinciplesandPersonally > > IdentifiableInformation > NetworkadvertisersaffirmandagreetoabidebytheGuidelinesforOnline > PrivacyPoliciessetforthbytheOPAat: > http://www.privacyalliance.org/resources/ppguidelines.shtml/. > PersonallyIdentifiable > Information(PII)isdatausedtoidentify,contactorlocateaperson,includingname, > address,telephonenumber,orE-mailaddress.AsitrelatestoPIIspecifically,theOPA > statesthatitsmembercompaniesmustabidebytheprinciplesofnotice,choice,access > andsecurityasdefinedbytheOPAGuidelines. > IV.PrinciplesforOnlinePreferenceMarketingbyNetwork Advertisers > OPM,asusedherein,isaprocessusedbynetworkadvertiserswherebydatais > typicallycollectedovertimeandacrossWebpagestodetermineorpredictconsumer characteristicsorpreferencesforuseinad > deliveryontheWeb.TheOPMprocesscan > usenon-personallyidentifiableinformationoracombinationofpersonallyidentifiable > informationwithnon-personallyidentifiableinformation.OPMdoesnotrefertotheuse > ofdatabynetworkadvertisersforAdDeliveryandReporting(/see///infraatp.6). OPM > excludestheuseofdataprovidedbyaWebsiteoradvertiserdirectlytothenetwork > advertiserandusedbythatnetworkadvertiserforInternetadvertisingsolelyonbehalfof > suchWebsiteoradvertiser. > A.GeneralOPMSafeguards > 1.SensitiveData-Networkadvertisersshallneitherusepersonally > identifiableinformationaboutsensitivemedicalorfinancialdata, > sexualbehaviororsexualorientation,norsocialsecuritynumbers, forOPM. > 2.CollectionfromReliableSources-Networkadvertisersshall > makereasonableeffortstoensurethattheyareobtainingdatafor > OPMfromreliablesources. > 3.ProtectionofCollectedData-Networkadvertisersshallmake > reasonableeffortstoprotectthedatatheycollectforOPMfrom > loss,misuse,alteration,destructionorimproperaccess. > 4.DisseminationRestrictions-Networkadvertisersshall > contractuallyrequirethatanythirdpartiestowhichtheyprovide > PIIdataadhereto,ataminimum,OPAGuidelines.Forthird > partiestowhichtheyprovidenon-aggregatenon-personally > identifiabledatatobemergedwithPIIdatapossessedbythethird > party,networkadvertisersshallcontractuallyrequirethose > transfereestoadheretotheseNAISelf-RegulatoryPrinciples > > (unlessthenon-personallyidentifiabledataistheproprietarydata > oftheparticularthird-partypublisheroradvertiser). > > B.Non-PersonallyIdentifiableOPMbyNetworkAdvertisers > 1.OPMUsingNon-PersonallyIdentifiableInformation(Non-PII):Non-PIIusedforOPMbynetworkadvertisersisnot > linkedtoaparticularpersonandistypicallycompiledfromclick > streaminformationasabrowsermovesamongdifferentWebsites > (orasingleWebsite)servicedbyanetworkadvertiserorfrom > informationprovidedtoanetworkadvertiserbythirdparties(so > longasthatinformationisnotpersonallyidentifiabletothe networkadvertiser). > (a)NoticeandChoicePolicy-Networkadvertisersthat > collectoruseNon-PIIonlineforOPMshallpostclearand > conspicuousnoticeonthenetworkadvertiser'sWebsite > abouttheirdatacollectionandusepractices,andeachshall > giveconsumersanopportunitytooptoutofOPMbythat > networkadvertiser.Theopt-outmaybeaccessedata > designatedlocationonthenetworkadvertiser'sWebsite > (whichcanbeco-locatedwiththecompany'sprivacy > policy)orthroughthegatewayeducationalWebsite > designedandsupportedbyNAIcompaniesforthat purpose. > (www.networkadvertising.org <http://www.networkadvertising.org>) > (b)NoticebyNetworkAdvertisers-Suchnoticebythe > networkadvertisershallinclude,withoutlimitation,clear > descriptionsofthefollowing: > -Profilingactivitiesundertakenbythenetwork > advertiser; > -whattypesofNon-PIIarecollectedbythenetwork > advertiser; > -howsuchNon-PIIwillbeusedbythenetwork > advertiserincludingtransfer,ifany,ofnon-aggregate datatoathirdparty; > -proceduresforoptingoutofsuchdatause(includinga > descriptionofthecircumstancesthatwouldmakeit > necessaryforaconsumertorenewtheiropt-out,suchas > whenaconsumerchangescomputers,changes > browsers,ordeletesrelevantcookies);and > -theapproximatelengthoftimethatsuchNon-PIIwill > beretainedbythenetworkadvertiser. > > (c)Choice-Theopportunitytoopt-outofOPMusingNon- > PIImaybeaccessedatadesignatedlocationonthe > networkadvertiser'sWebsite(whichcanbeco-located > withthecompany'sprivacypolicy)orthroughthegateway > educationalWebsitedesignedandsupportedbyNAI companiesforthatpurpose. > > (www.networkadvertising.org <http://www.networkadvertising.org>) > (d)CustomerCompliance--Networkadvertisers,when > enteringintoacontractwithpublishercustomersfor > serviceswhichincludeOPM,shallrequirethattheir > customers:(1)postaprivacypolicythatclearlyand > conspicuouslydiscloses(a)thecustomer'suseofthe > networkadvertiserservicesforOPM;(b)thetypeof > informationthatmaybecollectedbythenetwork > advertiser;and(c)theconsumer’sabilitytochoosenotto > participate;and(2)provideaclearandconspicuouslinkto > theNon-PIIOpt-OutPageoftheNAIgatewayeducational site(or,ifonlyone > networkadvertiserservicestheWeb > site,thecustomermayinsteadprovidealinktoascreenat > thesiteofthenetworkadvertiserwithwhichitdoes > businessthathasonthatscreeneithertheabilitytoopt-out > orahyperlinktotheabilitytoopt-out). Anetwork > advertiser“services”aWebsitewhenitcollectsNon-PIIor > PIIdatafromthatWeb-siteforthepurposesofOPM. If > networkadvertisersknoworhavereasontoknowthata > publishercustomerisinbreachoftheabove-specified > contractualrequirement,thenthenetworkadvertiserwill > makereasonableeffortstoenforcethecontract. > Intheabsenceofacontractualrelationship,aspartofNAI’sbusinessoutreachefforts,networkadvertisersshall > makereasonableeffortstoensurethatpublishers:(1)posta > privacypolicythatdiscloses(a)networkadvertiserOPM > ontheirWebsite;(b)thetypeofinformationthatmaybe > collectedbythenetworkadvertiser;and(c)theconsumer’s > abilitytochoosenottoparticipate;and(2)providealinkto > eitherthenetworkadvertiserortheNAIgateway > educationalsite. > AppendixAprovidesasampleofacceptablenotice > languageforpublishercustomerstodiscloseOPMusing Non-PII. > (Samplesareillustrativeonlyanddonotestablish > a“one-size-fits-all”requirement.) > > AttheNAIgatewayeducationalsite,theconsumerswho > choosenottoparticipatewillbeaffordedtheabilityreadily > toopt-outatacentralWebpage. AppendixB providesa > “screenshot”oftheproposeddesignoftheNAINon-PII Opt-OutPage. > Thispageisbeingdesignedtoensurethat > consumerswilleasilyfindaconcisedescriptionofthe > privacypracticesofeachoftheNAIcompaniesandhave > theabilityreadilytoopt-outfromtheOPMpracticesof > eachNAIcompanyatacentralWebpage. TheNon-PII > Opt-OutPageisbeingdesignedsothatitslengthwill > approximatetwoconventionalscreen-lengths. > > (e)CompliancewithLawsandRegulations-Network advertisersshall > complywithallapplicablelawsand > regulationsgoverningthecollectionanduseofNon-PII. > (f)ChangeinPolicy-Ifanetworkadvertisermaterially > changesitsdatacollectionandusepolicy,priornoticewill > bepostedonitsWebsite. Anysuchmaterialchangein > policyshallapplyonlytoinformationcollectedfollowing > thechangeinpolicy.Informationcollectedpriortothe > materialchangeinpolicyshallcontinuetobegovernedby > thepolicyineffectatthetimetheinformationwas > collected,unlesstheconsumerprovidesaffirmativeconsent > ("opt-in")tothepreviouslycollectedinformationbeing governedbythenewpolicy. > 2.AdDeliveryandReporting > > (a)ApartfromOPM,someNon-PIIisusedforad deliveryand > reportingpurposes("AdDeliveryandReporting").Ad > DeliveryandReportingincludes:(1)providingaspecific > advertisementbasedonaparticulartypeofbrowserortime > ofday;(2)statisticalreportinginconnectionwiththe > activityonaWebsite;(3)trackingthenumberofads > > servedonaparticulardaytoaparticularWebsite;and(4) > othernon-OPMuses. DatausedforAdDeliveryand > Reportingcaninclude:typeofbrowser,operatingsystem, > domainname,dayandtimeofvisit,page(s)visitedand > searchterm(ifany)andotherdata(notincludingtheuseof > clickstreamdataacrossWebsitesforOPM)thatisnotused > toidentify,contactorlocateanindividual.Websitesare > notrequiredtodisclosethecollectionofNon-PIIforAd > DeliveryandReportingpurposes. Tohelppromotepublic > understandingoftheseissuesandofthedifferentcategories > ofinformationuse,however,networkadvertisersagreeto > > discloseonthenetworkadvertiser'sWebsiteinaclearand > conspicuousmannertheirAdDeliveryandReporting > practices,includingthetypeofinformationcollectedand > maintainedforAdDeliveryandReporting,andhowlong > thatinformationismaintained. > > (b)IfaconsumerelectstooptoutofNon-PIIOPM,Non-PII > dataregardingthatconsumer'sbrowserwillbeusedbythe > networkadvertiseronlyforAdDeliveryandReporting purposes. > B.MergerofNon-PIIwithPIIbyNetworkAdvertisersforOPM > 1. Network > advertiserswillnotmergepersonallyidentifiableinformationwithinformationpreviouslycollectedasNon- > PII,withoutthe consumer'sprior affirmativeconsent("opt- > in")toanysuchmerger. > (a)NoticeandChoicePolicy*–***Thiscategoryofmergerof > Non-PIIwithPIIbynetworkadvertisersforOPMapplies > toanyOPMactivitythatlinks previouslycollectedNon-PII > (asdefinedinsec.IV.A.1)topersonallyidentifiable information. > PIIisdatausedtoidentify,contact,orlocate > aperson,includingbutnotlimitedbyname,address, > telephonenumber,orE-mailaddress.Networkadvertisers > ororganizationsactingontheirbehalfwillnotmerge > previouslycollectedNon-PIIwithPIIforOPMwithout the > consumer’sprioraffirmativeconsent(“opt-in”) toanysuch merger. > (b)NoticebyNetworkAdvertisers*-***Suchnoticeshall > include,withoutlimitation,cleardescriptionsofthe following: > -Profilingactivitiesundertakenbythenetwork > advertiser; > -whattypesofPIIandNon-PIIpreviouslycollectedwill > bemergedbythenetworkadvertiser; > -howthemergedinformationwillbeusedbythe > networkadvertiser,includingtransfer,ifany,toathird party; > -proceduresforoptingintosuchdatause(includinga > descriptionofthecircumstancesthatwouldmakeit > necessaryforaconsumertorenewtheiropt-in, suchas > whenaconsumerchangescomputers,changes > browsers,ordeletesrelevantcookies);and > > -theapproximatelengthoftimethatsuchinformation > willberetainedbythenetworkadvertiser. > > (c)CustomerCompliance-WhenthePIIistobemerged > withNon-PIIthatwaspreviouslycollected,theconsumer > mustgiveaffirmativeconsent("opt-in")tosuchmergerat > thetimesuchPIIiscollectedonlineor,ifcollectedoffline, firstusedonline. > AppendixAprovidesasampleofacceptablenotice > languageatthetimeandplacethatPIIiscollectedonline > forpurposesofmergerwithpreviouslycollectedNon-PII. > (Samplesareillustrativeonlyanddonotestablisha“one- > size-fits-all”disclosurerequirement.) > AppendixC providesasample“mock-up”ofnotice > providedatthetimeandplaceofcollectionofPIIfor > purposesofmergerwithpreviouslycollectedNon-PII. > (Thissampleisillustrativeonly.) > (d)Notwithstandingtheaboveaffirmativeconsent("opt-in") > option,networkadvertiserswillnotmergeNon-PIIwith > PIIifthatNon-PIIwascollectedpursuanttoaprivacy > policythatstatedthatsuchinformationwouldneverbe mergedwithPII. > (e)NetworkadvertiserswillcollectPIIforOPMpurposesonly > fromthesitesofpublishercustomerswithwhichtheyhave > contractualrelationships.Ifnetworkadvertisersknowor > havereasontoknowthatapublishercustomerisinbreach > oftheabove-specifiedcontractualrequirementfor > CustomerCompliance,thenthenetworkadvertiserwill > makereasonableeffortstoenforcethecontract. > (f)AccesstoPII–Networkadvertisersshallprovide > consumerswithreasonableaccesstoPIIandother > informationthatisassociatedwithPIIretainedbythe > networkadvertiserforOPMuses. > 2. NetworkadvertiserswillnotmergePIIwithNon-PIIcollectedona > goingforwardbasis(i.e.,aftertheuser > providesPII)forOPMunlesstheconsumerhasbeen > affordedrobustnoticeandchoiceaboutsuchmergerbefore itoccurs. > Thispracticewillbereferredtoasthemergerof PIIwithprospectiveNon-PII. > > (a)RobustNoticeandChoicePolicy*–***Thiscategoryof > mergerofNon-PIIwithPIIbynetworkadvertisersfor > OPMappliestoanyOPMactivitythatlinkspersonally > identifiableinformationtoNon-PII(asdefinedinsec. > IV.A.1)collectedonaprospectivebasisonly. Network > advertisersororganizationsactingontheirbehalfwillnot > mergeprospectiveNon-PIIwithPIIforOPMunlessthe > consumerhasbeenaffordedrobustnoticeandchoiceabout > suchmergerbeforeitoccurs. Fornoticetoberobust,the > consumermustbeaffordedclearandconspicuousnotice > aboutthescopeoftheNon-PIIthatwouldbemade > personallyidentifiableandhowtheNon-PIIwillbeusedas aresultofsuchmerger. > > (b)NetworkadvertisersalsowillnotusePIIconsistingofPII > collectedofflinemergedwithPIIcollectedonlineforOPM > purposesunlesstheconsumerhasbeenaffordedrobust > noticeandchoiceaboutsuchmergerbeforeitoccurs. > (c)NoticebyNetworkAdvertisers*-***Suchnoticeshall > include,withoutlimitation,cleardescriptionsofthe following: > -Profilingactivitiesundertakenbythenetwork > advertiser; > -whattypesofPIIandNon-PIIwillbemergedbythe > networkadvertiser; > -howthemergedinformationwillbeusedbythe > networkadvertiser,includingtransfer,ifany,toathird party; > -proceduresforoptingoutofsuchdatause(includinga > descriptionofthecircumstancesthatwouldmakeit > necessaryforaconsumertorenewtheiropt-out,suchas > whenaconsumerchangescomputers,changes > browsers,ordeletesrelevantcookies);and > -theapproximatelengthoftimethatsuchinformation > willberetainedbythenetworkadvertiser. > (d)CustomerCompliance-WhenthePIIistobemerged > withNon-PIIthatwillbecollectedonaprospectivebasis > only,theconsumermustbeaffordedaclearand > conspicuousopportunitytoopt-outofsuchmergeratthe > timeandplacesuchPIIiscollectedonlineor,ifcollected > offline,firstusedonline.Thenoticeatthetimeandplace > ofcollectionofthePIImustdisclose(a)thatthePIIis > sharedwithanetworkadvertiserforpurposesofOPM;(b) > thetypeofinformationthatmaybecollectedandlinkedby > > thenetworkadvertiser;(c)theconsequentlossorpartial > lossofanonymitytotheadvertisingcompanyoffuture > Webusage;and(d)theabilityoftheconsumertochoose > nottoparticipate.ForpurposesofmergerofPIIwith > > prospectiveNon-PII,thenoticeandabilitytoopt-outmust > beprovidedaboveorbeforethebuttontosubmitthePII. > Forthatnetworkadvertiser,theopt-outshallbeatleastfor > thepurposedefinedinthedisclosureandshalloccureither > attheWebpublishersite,thenetworkadvertiser’sWebsite > orattheMergerOpt-OutPageoftheNAIgateway > educationalsite,www.networkadvertising.org.<http://www.networkadvertising.org/>Because > consumersmaynotknowforwhichnetworkadvertiser > theyhaveoptedoutorwhethertheyhavedonesoforthe > lifeofthebrowser,theconsumermayalsoopt-outofthe > mergerofNon-PIIandPIIattheMergerOpt-OutPageof > theNAIgatewayeducationalsite, > www.networkadvertising.org,<http://www.networkadvertising.org/>atanysubsequentpointin > time.OnceauserhasoptedoutattheNAIgateway > educationalsite,theuserhasdonesoforthelifeofthe > browseroruntiltheuserdeletestheopt-outcookie. > AppendixAprovidesasampleofacceptablenotice > languageatthetimeandplacethatPIIiscollectedonline > forpurposesofmergerwithprospectiveNon-PII. > (Samplesareillustrativeonlyanddonotestablisha“one- > size-fits-all”disclosurerequirement.) > AppendixB providesa“screenshot”oftheproposed > designoftheNAIMergerOpt-OutPage. Thispageis > beingdesignedtoensurethatconsumerswilleasilyfinda > concisedescriptionoftheprivacypracticesofeachofthe > NAIcompaniesthatmergePIIandNon-PIIandhavethe > abilityreadilytoopt-outfromtheOPMmergerpracticesof > thoseNAIcompaniesatacentralWebpage. TheMerger > Opt-OutPageisbeingdesignedsothatitslengthwill > approximatetwoconventionalscreen-lengths. > AppendixD providesasample“mock-up”ofrobustnotice > andchoiceprovidedatthetimeandplaceofcollectionof > PIIforpurposesofmergerwithprospectiveNon-PII. The > samplenoticeisclearandconspicuousinthecontextofthis > particularWeb-sitemock-up. Thissampleisillustrative > only,becausetheWebsitesonwhichsuchnoticeswill > appearwillbeofinfinitevariety.However,forthis > categoryofmerger,allsuchopt-outnoticesinthescreen > > presentedtotheusershallbesubstantiallysimilarinclarity > andprominencetothissamplenotice. > > (e)AdDeliveryandReporting--Non-PIIcollectedsolely > forpurposesofAdDeliveryandReportingfollowinga > consumer'selectiontooptoutofthecollectionofdatafor > OPMmaynot,underanycircumstances,becombinedwith PII. > (f)ChangeinPolicy-Ifanetworkadvertisermaterially > changesitsdatacollectionandusepolicy,priornoticewill > bepostedonitsWebsite. Anysuchmaterialchangein > policyshallapplyonlytoinformationcollectedfollowing > thechangeinpolicy.Informationcollectedpriortothe > materialchangeinpolicyshallcontinuetobegovernedby > thepolicyineffectatthetimetheinformationwas > collected,unlesstheconsumerprovidesaffirmativeconsent > ("opt-in")tothepreviouslycollectedinformationbeing > governedbythenewpolicy.Forthisconsenttobe > effective,theconsumermustbeadvisedclearlyaboutthe > scopeoftheNon-PIIthatwouldbemadepersonally > identifiableasaresultofsuchmerger. > (g)NetworkadvertiserswillcollectPIIforOPMpurposesonly > fromthesitesofpublishercustomerswithwhichtheyhave > contractualrelationships.Ifnetworkadvertisersknowor > havereasontoknowthatapublishercustomerisinbreach > oftheabove-specifiedcontractualrequirementfor > CustomerCompliance,thenthenetworkadvertiserwill > makereasonableeffortstoenforcethecontract. > V.NAIEducationalEffortsAimedatBusinessesandConsumers > A.BusinessOutreach-NAIcompaniesshall undertaketoeducatetheir > businesscustomersaboutthedatacollectionanduseissuesassociated > withInternetadvertisingandservices,theNAIPrinciplesdescribed > herein,andthebenefitsoftheresponsibleflowofinformation. > B.ConsumerOutreach-NAIcompaniesshall > undertaketoeducateconsumersaboutthedata > collectionanduseissuesassociatedwithInternet > advertisingontheirownWebsitesandintheprivacy > statementsoftheircustomers.Inaddition,NAIhas > establishedaWebsite,locatedat http://www.networkadvertising.org/,inorderto > > facilitateconsumerawarenessandprovideaconvenient > mechanismforconsumerstoexercisechoiceregarding > suchdatacollectionand/oruse. > > VI.Compliance > > NAImembersshall beobligatedtoimplementthesePrincipleswithinsix(6) > monthsoftheadoptionofthePrinciples.However,theconditionsonthemergingofPII > andNon-PIIdatashallbeeffectiveimmediatelyuponthereleaseofthesePrinciples. > AllfuturemembersofNAIwillbeobligatedtoimplementthesePrincipleswithinsix > (6)monthsofjoiningNAI. However,theconditionsonPIIandthemergingofPIIand > Non-PIIdatashallbeeffectiveimmediatelyatthetimethecompanyjoinsNAI. > VII.Enforcement > > NAImembersagreetoworkwithathird-partyenforcementprogramthatcertifies > third-partyad > servingand/ornetworkadvertiserstoestablishathird-partyenforcement > programthatwillgoverncompliancewiththeNAIPrinciplesforOnlinePreference > MarketingbyNetworkAdvertisers,andtojoinsuchaprogram,withinsixmonthsofthe > adoptionofthePrinciples. > > Thethird-partyenforcementprogramwillincludeelementstypicalofa“seal” > program,including:randomauditsbythethird-partyenforcer;theabilityofconsumers > tofilecomplaintsandthethird-partyenforcertoinvestigate;forthosenetwork > advertisersfoundnotincompliance,anopportunitytoredresstheshortcomingsofa > reportbythethird-partyenforcer;and,finally,ifthenetworkadvertiserremainsnotin > complianceafterareasonableopportunitytoredress,thepossibilityofsanctions, > includingrevocationofthesealandmakingsuchactionpubliclyavailableatsome > designatedcentralpointaswelltotheFederalTradeCommission. > Ifnothirdpartyenforcementprogramthatcertifiesthirdpartyad > servingand/or > networkadvertisersisinplacewithinsixmonthsoftheadoptionofthePrinciples,the > NAImemberswilluseindependentauditsoftheirpracticestocertifycompliancewith > theNAIPrinciples.Thesummaryreportofsuchauditsshallbemadepubliclyavailable > attheNAIGatewayEducationalsite. > VIII. AmendmentstoPrinciples > Theseprinciplesmaybeamendedbyafour-fifthsvoteofthesignatoriestothis > documentafterthirtydayspriorwrittennoticehasbeenprovidedtothethird-party > enforcementprogram,theFederalTradeCommissionandtheCommerceDepartment. > > */NAI/**//**/Members/* > > *The****Network****Advertising****Initiative****includes****the****leading****Internet****Advertising* > *Networks****as****of****July****10,****2000:* > *24/7****Media AdForce **AdKnowledge Avenu**e****A Burst!****Media > **DoubleClick **Engage* > *L**90* > *MatchLogic* > > *APPENDIX****A* > > *SAMPLE****NOTICE****LANGUAGE* > > *SAMPLES****ARE****ILLUSTRATIVE****ONLY****AND****DO****NOT****ESTABLISH > A**“ONE**-SIZE-FITS-**ALL**”****STANDARD* > > WithinthecategoriesofNon-PIIandMergerofPIIwithNon-PII,thebusiness > modelsemployedbyathird-partyadvertisercanvarysignificantly.Thekeyfactsthat > mustbedisclosedtoconsumersinanappropriatenoticedisclosure,therefore,canalso > vary. > Asaconsequence,oneshouldexpectthatclearandfactuallyaccuratenotice > disclosurescanbenarrowlytailoreddependingontheactualbusinessmodelemployedin > anyspecificcase. > Adequatenoticedisclosuresmaythereforevaryacrossadvertising > companyandWebpublishersite. > Solongasthenoticedisclosureisaccurate,itneednot > beoverbroadnortrackthenoticelanguagethatmaybeappropriateinanothersetting. > Nevertheless,inallinstances,noticemustbefactuallyaccurateandobjectivelyleadthe > readertoknowaboutcertainkeyaspectsoftheprofilingpracticesofthethird-party > advertiser,aswellastheconsumer’sabilitytochoosenottoparticipate. > *Sample****Notice****Language****for****Non-PII* > Weusethird-partyadvertisingcompaniestoserveadswhenyouvisitourWeb site. > Thesecompaniesmayuseinformation(notincludingyourname,addressemail > addressortelephonenumber)aboutyourvisitstothisandotherWebsitesinorderto provideadvertisementsaboutgoodsandservicesofinteresttoyou. > Ifyouwouldlike > moreinformationaboutthispracticeandtoknowyourchoicesaboutnothavingthis > informationusedbythesecompanies,clickhere. > *Sample****Notice****Language****for****Merger****of****PII****and****(Previously****Collected) > Non-PII* > Pleaseclickheretoallowustosharethisinformationwithourthirdparty > advertisingcompanysoitcanmarketmoreeffectivelytoyou.Becauseouradvertising > companymaylinkyourname,addressande-mailaddresstoyourpastWebusage,some > ofyourpastandfutureWebactivitywillnolongerbeanonymoustothem.Tolearnmore aboutthispractice,clickhere. > > *Sample****Notice****Language****for****Merger****of****PII****and****(Prospective)****Non-PII* > > Wesharethisinformationwithourthird-partyadvertisingcompanyinorderto > marketmoreeffectivelytoyou. > Ouradvertisingcompanymaylinkyourname,address > ande-mailaddresstootherinformationwhichtheycollect,suchaspastpurchase > informationandyourfutureWebusagefromothersites.Byprovidingyourpersonal > informationhere,someofyourfutureWebusagewillnolongerbeanonymoustoour > advertisingcompany.Tolearnmoreaboutthispractice,clickhere. > Tochoosenotto > havethisinformationusedbyourthirdpartyadvertisingpartner,clickhere. > > *APPENDIX****B* > > *NAI****GATEWAY****SITE:****ABILITY****READILY****TO****OPT-OUT > FROM****A SINGLE****WEB****LOCATION* > *(UNDER****DESIGN)* > *Consumer****Opt**-**Ou**t****Page* > *Fo**r****Non**-**Personall**y****Identifiabl**e**(Anonymous) > Onlin**e**Preferenc**e****Marketing* > Theeightcompanieslistedbelowcollectnon-personallyidentifiable(anonymous)dataaboutyour > browser'sWebactivitytoserveadstailoredtoyourinterests. > Youmayoptoutofanyofthese > companies’anonymousdatacollectionbycheckingtheboxafterreadinga > summaryofthe company'sprivacypolicy. > Adforceisxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx > xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx > xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx > xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx > xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx > xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx > DIwouldliketooptoutofthisanonymousonlinepreferencemarketingservice. > AvenueAisxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx > xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx > xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx > DIwouldliketooptoutofthisanonymousonlinepreferencemarketingservice. > *Burst***isxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx > xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx > xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx > xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx > xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx. > D*I**woul**d****lik**e****t**o****op**t****ou**t****o**f****thi**s > **anonymou**s **onlin**e **preferenc**e****marketin**g****service.* > > *DoubleClick***isxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx > xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx > xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx > xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx > > xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx > D*I****would****like****to****opt out of****this > anonymous****online****preference****marketing****service.* > *Engage***isxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx > xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx > xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx > xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx > xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx > D*I****would****like****to****opt out of****this > anonymous****online****preference****marketing****service.* > *L90***isxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx > xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx > xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx > xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx > xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx > D*I****would****like****to****opt out of****this > anonymous****online****preference****marketing****service.* > *MatchLogic***isxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx > xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx > xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx > xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx > xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx > D*I****would****like****to****opt out of****this > anonymous****online****preference****marketing****service.* > *24/7***isxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx > xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx > xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx > xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx > xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx > D*I****would****like****to****opt out of****this > anonymous****online****preference****marketing****service.* > > *Consumer****Opt**-**Ou**t****Page* > > *Fo**r****Merge**r****o**f****Personall**y****Identifiabl**e****Informatio**n****and* > *Non**-**Personall**y****Identifiabl**e**(Anonymous**)**Data > fo**r****Onlin**e****Preferenc**e****Marketing* > Thefollowingcompaniesmergepersonallyidentifiableinformation,suchasyourname, > addressande-mailaddress,tootherinformationwhichtheycollect,suchaspastpurchase > informationandyourfutureWebusagefromothersites.Youmayopt-outofthis > practicebyanyorallofthesenetworkadvertisersbycheckingtheboxafterreadinga > summaryoftheirprivacypolicies. > *Company****A***isxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx > xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx > xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx > xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx > xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx > xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx > D*I**woul**d****lik**e****t**o****op**t****ou**t****o**f****th**e > **merge**r****o**f****personall**y****identifiabl**e > **informatio**n****with **anonymou**s****data.* > *Company****B***isxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx > DIwouldliketooptoutofthemergerofpersonallyidentifiableinformationwith > anonymousdata. > *Company****C***isxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx > xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx > xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx > xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx > xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx. > DIwouldliketooptoutofthemergerofpersonallyidentifiableinformationwith > anonymousdata. > *Company****D***isxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx > xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx > xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx > xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx > xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx > D*I**woul**d****lik**e****t**o****op**t****ou**t****o**f**th**e****merge**r****o**f**personall**y****ide**ntifiabl**e****informatio**n****with > anonymou**s****data.* > > *APPENDIX****C* > > *SAMPLE****MOCK-UP: > ****Merger****of****PII****with****(Previously****Collected)****Non-PII* > > *SAMPLE****MOCK-UPS****ARE****ILLUSTRATIVE****ONLY* > > Astandardofreasonablenessshouldgoverntheinterpretationof“clearand > conspicuous”placementofnoticedisclosures.Employingareasonablenessstandard > meansthatNAIcannotestablishhard-and-fastguidelinestodeterminewhatconstitutes > clearandconspicuousplacementofadequatenoticedisclosure,becausetheWeb > publisherpagesonwhichnoticedisclosureswillappearareofinfinitevariety. > Reasonablyclearandconspicuousnoticewillvarywiththecomplexityandstyleofthe > Webpageonwhichthenoticemustappear. > Samplemock-upsareillustrativeofonlyonemannerofhowonemightreasonablyplacesamplenoticelanguagesoastoensureclearandconspicuousnotice.NAIbelievesthatthesamplemock-upprovidedontheattachedpagefallswithinthe > reasonablenessstandard. > Nevertheless,noticemustbeprovidedatthetimeandplaceofcollectionofPIIforpurposesofmergerwithNon-PIIaboveorbeforethesubmitbutton. > > *APPENDIX****D* > > *SAMPLE****MOCK-UP: > ****Merger****of****PII****with****(Prospective)****Non-PII* > > *SAMPLE****MOCK-UPS****ARE****ILLUSTRATIVE****ONLY* > > Astandardofreasonablenessshouldgoverntheinterpretationof“clearand > conspicuous”placementofnoticedisclosures.Employingareasonablenessstandard > meansthatNAIcannotestablishhard-and-fastguidelinestodeterminewhatconstitutes > clearandconspicuousplacementofadequatenoticedisclosure,becausetheWeb > publisherpagesonwhichnoticedisclosureswillappearareofinfinitevariety. > Reasonablyclearandconspicuousnoticewillvarywiththecomplexityandstyleofthe > Webpageonwhichthenoticemustappear. > AppendixD providessample“mock-ups”ofrobustnoticeandchoiceprovidedat > thetimeandplaceofcollectionofPIIforpurposesofmergerwithprospectiveNon-PII. > ThesamplenoticeisclearandconspicuousinthecontextofthisparticularWeb-site > mock-up. > Thissampleisillustrativeonly;however,forthiscategoryofmerger,allsuch > opt-outnoticesinthescreenpresentedtotheusershallbesubstantiallysimilarinclarity > andprominencetothissamplenotice.Moreover,noticemustbeprovidedatthetimeand > placeofcollectionofPIIforpurposesofmergerwithNon-PIIaboveorbeforethesubmit > button. > http://www.doubleclick.net/datagrp/notice/noticeindex.html > > *DEFINITIONS* > > *Ad****Delivery****and****Reporting***–AdDeliveryandReportingincludes:(1)providinga > specificadvertisementbasedonaparticulartypeofbrowserortimeofday;(2)statistical > reportinginconnectionwiththeactivityonaWebsite;(3)trackingthenumberofads > servedonaparticulardaytoaparticularWebsite;and(4)othernon-OPMuses. > Data > usedforAdDeliveryandReportingcaninclude:typeofbrowser,operatingsystem, > domainname,dayandtimeofvisit,page(s)visitedandsearchterm(ifany)andother > data(notincludingtheuseofclickstreamdataacrossWebsitesforOPM)thatisnotused > toidentify,contactorlocateanindividual. > *Non-Personally****Identifiable****Information****(Non-PII)***–Non-PIIusedforOPMby > networkadvertisersisnotlinkedtoaparticularpersonandistypicallycompiledfrom > clickstreaminformationcompiledasabrowsermovesamongdifferentWebsites(ora singleWebsite)servicedbyaparticularnetworkadvertiserorfrominformationprovided > bythirdparties(solongasthatinformationisnotpersonallyidentifiabletothenetwork > advertiser). > *Online****Preference****Marketing****(OPM)***–OPMisaprocessusedbynetworkadvertisers > wherebydataistypicallycollectedovertimeandacrossWebpagestodetermineor > predictconsumercharacteristicsorpreferencesforuseinad > deliveryontheWeb.The > OPMprocesscanusenon-personallyidentifiableinformationoracombinationof > personallyidentifiableinformationandnon-personallyidentifiableinformation.OPM > doesnotrefertotheuseofdatabynetworkadvertisersforAdDeliveryandReporting. > OPMexcludestheuseofdataprovidedbyaWebsiteoradvertiserdirectlytothe > networkadvertiserandusedbythatnetworkadvertiserforInternetadvertisingsolelyon > behalfofsuchWebsiteoradvertiser. > *Personally****Identifiable****Information****(PII)***–PIIisdatausedtoidentify,contactor > locateaperson,includingname,address,telephonenumber,orE-mailaddress. > *Services***–Anetworkadvertiser“services”aWebsitewhenitcollectsNon-PIIorPII > datafromthatWeb-siteforthepurposesofOPM. > *Web***--TheWebisactuallyjustoneserviceontheInternet.Itisacollectionofgraphical > hyper-linkeddocumentsmadepubliclyavailableoncomputers(orWebservers)around > theworld.Theinformationontheseserverscanbeviewedoraccessedwithabrowser. > >
Received on Wednesday, 10 October 2012 11:33:40 UTC