potential text on frequency capping

When DNT:1, third-party tracking for the sake of server-side frequency capping is allowed if the tracking identifier is only retained in a form that is unique to each super-campaign (e.g., one-way hashed with a campaign id) and does not include retention of the user's activity trail (page URIs on which the ads were delivered) aside from what is allowed for other permitted uses.

....Roy

Received on Friday, 22 June 2012 00:49:40 UTC