- From: Kathy Joe <kathy@esomar.org>
- Date: Tue, 19 Jun 2012 11:32:30 +0200
- To: Jonathan Mayer <jmayer@stanford.edu>
- Cc: "public-tracking@w3.org" <public-tracking@w3.org>
- Message-ID: <CC061237.AAFD%kathy@esomar.org>
Dear Jonathan Many thanks for your draft proposal. Firstly we are pleased that the W3C standard will apply an ³out-of-band² exception for online panel research firms that obtain panel members¹ explicit consent to track their exposure to ads and other online content across the web, which will permit the overriding of a user¹s DNT preference. It is key for online research that when a panel research firm receives a DNT signal from a panel member, the firm would be able to continue tracking the user by claiming an out-of-band exception. The application of research codes of conduct and practice has always placed great emphasis on confidentiality and protecting the identity of the respondent or data subject. The essential element of processing statistical research data is that it may inform wider decisions about policy but not inform decisions about a specific individual or have a direct effect on the data subject. This is recognized by the FTC and in both the current EU Data Protection Directive and the proposed DP Regulation. Whilst we very much appreciate the progress being made by this group, we are concerned that this standard, which aims to define the technical obligations of a website that receives a DNT message, may be captured by a debate about the compliance mechanism for EU legislation, in spite of the fact that the legislative requirements between the EU 27 member states themselves, are still being clarified. Following the W3C meeting in Washington, and the meeting in Seattle which few EU stakeholders can participate in because of lack of resources, distance and the time difference, we very much hope that, as was previously proposed, the W3C group will also have a meeting in Brussels which more EU stakeholders can attend and engage in the discussions. I'm sorry not to be able to join you in Seattle Best Kathy Joe. From: Jonathan Mayer <jmayer@stanford.edu> Date: Tuesday, June 12, 2012 9:57 PM To: Kathy Joe <K.Joe@esomar.org> Subject: Do Not Track EFF/Mozilla/Stanford Compromise Proposal Kathy, Last we chatted, you wanted to make sure Do Not Track accommodates user surveys by first parties and white-label third-party providers. In drafting our compromise proposal, we attempted to account for the market research perspective by placing essentially no requirements on first parties and establishing an outsourcing exception. The proposal and discussion are on the public-tracking@w3.org list, under the "Towards a Grand Compromise" subject: http://lists.w3.org/Archives/Public/public-tracking/2012Jun/thread.html. Thoughts and comments very welcome. Best, Jonathan Join us in Amsterdam for ESOMAR Congress 2012. This event marks ESOMAR’s 65th anniversary – a milestone that calls for celebrating our industry’s global achievements and more importantly, painting a vibrant and compelling vision for the future of market research. We will demonstrate the impact and inspiration that research has in helping business and society transform and evolve to take on the exciting decade ahead of us. Register today!
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Received on Tuesday, 19 June 2012 13:09:41 UTC