- From: Geoff Gieron - AdTruth <ggieron@adtruth.com>
- Date: Sun, 19 Feb 2012 20:59:04 +0000
- To: JC Cannon <jccannon@microsoft.com>
- CC: Jeffrey Chester <jeff@democraticmedia.org>, Jules Polonetsky <julespol@futureofprivacy.org>, Rigo Wenning <rigo@w3.org>, "public-tracking@w3.org" <public-tracking@w3.org>, Ninja Marnau <nmarnau@datenschutzzentrum.de>, "Roy T. Fielding" <fielding@gbiv.com>
- Message-ID: <B42D82F0-BBC8-43BD-BE50-66F9B527A050@adtruth.com>
Agreed...this should apply to all, if we have learned anything this week with the negative publicity over Google, Vibrant, Media Innovation Group and PointRoll bypassing a users designated browser setting in regard to tracking, exceptions or lack of universal applicability give way to these issues occurring and offers more fodder for those who find our self regulatory efforts to be laughable. I have overseen the campaign deployment (both front end and retargeting) for many universities both for online and in-classroom programs. While I agree many of these non-profits, universities, etc...do not engage in large scale advertising initiatives we have to look at companies that would fall into such an exemption group like Mozilla, University of Phoenix, FullSail, Heifer.org<http://Heifer.org>, etc...all good companies and spend substantially within our industry. The recommendation for this is valid, but exceptions tend to lead the best of intentions to a road of being exploitation of those looking to gain a strategic advantage over others they compete with. We need to treat this as a universal solution applying to all areas of Internet enabled devices currently known or on the horizon...and is applicable in every country. A consumer should only ever need to answer the following: Do I want to be tracked? Yes or No Geoff Gieron AdTruth Sent from my iPhone On Feb 19, 2012, at 11:50 AM, "JC Cannon" <jccannon@microsoft.com<mailto:jccannon@microsoft.com>> wrote: I don’t understand why would provide special treatment to nonprofits or universities. Shouldn’t our standard apply equally to all organizations? JC From: Jeffrey Chester [mailto:jeff@democraticmedia.org] Sent: Sunday, February 19, 2012 9:49 AM To: Jules Polonetsky Cc: 'Rigo Wenning'; public-tracking@w3.org<mailto:public-tracking@w3.org>; 'Ninja Marnau'; 'Roy T. Fielding' Subject: Re: ACTION-110: Write proposal text for what it means to "not track" (ISSUE-119) I agree we should cover nonprofits. Universities, esp private for-profits--use behavioral targeting and lots of tracking. That's how they find targets for high-priced college loans in the US. Jeffrey Chester Center for Digital Democracy 1621 Connecticut Ave, NW, Suite 550 Washington, DC 20009 www.democraticmedia.org<http://www.democraticmedia.org> www.digitalads.org<http://www.digitalads.org> 202-986-2220 On Feb 18, 2012, at 7:21 PM, Jules Polonetsky wrote: A quick look at EU and US university sites indicates plenty of tracking. (depending on what we consider tracking).... Universities aren't acting as publishers carrying banner ads. But they do advertise elsewhere using third parties who track back the performance of those ads to university sites by pixeling their pages. And third party analytics code is quite common place on university sites. -----Original Message----- From: Rigo Wenning [mailto:rigo@w3.org]<mailto:[mailto:rigo@w3.org]> Sent: Saturday, February 18, 2012 6:16 PM To: public-tracking@w3.org<mailto:public-tracking@w3.org>; Ninja Marnau Cc: Roy T. Fielding Subject: Re: ACTION-110: Write proposal text for what it means to "not track" (ISSUE-119) Roy, Ninja, looks like we have two very good proposals on the table. Just to also give my recollection from the Brussels meeting: Matthias was complaining about the small websites, but also about the Universities that will not do big DNT implementation efforts. But they are not tracking either. How do we deal with it. Ninja took a first (restrictive) suggestion. Roy toned down a bit (I think we have too much misunderstandable EU data protection jargon in Ninja's proposal). Can you both be clear on: 1/ Log data (which data for how long?) 2/ Cookie data (session cookies are not in scope anyway, right?) And can we please stop the confusion of this case with the DNT case for the professionals? Only because there are sites that do not participate in the advertisement model (aka Universities) we should not disregard them in our solution. And if you really fear that having "normal University sites indicating that they do not track" is conveying a bad message on our normal DNT specification, than this may be seen as a confession that the industry doesn't trust the effectiveness of their own suggestions and that they want to re-think their suggestions. But I believe this would be a dead-end discussion, especially as I think all the alleged harm is not intended. This said, I agree with Aleecia and Roy that we should be careful about the concrete wording. "not-tracking" and "really-not-tracking" looks like a bad option. Somebody will ultimately come up with a "really-really-really-not- tracking-fingers-crossed". So I share Roy's concern, but I don't think Ninja intended that effect. I remind you that we are in an international context here with non-native speakers. Best, Rigo On Monday 13 February 2012 15:04:24 Roy T. Fielding wrote: A party may claim that it is not tracking if 1) the party does not retain data from requests in a form that might identify a user except as necessary to fulfill that user's intention (e.g., credit card billing data is necessary if the user is making a purchase) or for the limited purposes of access security, fraud prevention, or audit controls; 2) when user-identifying data is retained for purposes other than to fulfill the user's intention, the party maintains strict confidentiality of that data and only retains that data for a limited duration that is no longer than is necessary to accomplish that purpose, thereafter destroying or otherwise clearing the user-identifying data; and, 3) the party does not combine or correlate collected user-identifying data with any other data obtained from prior requests, user-identifying profiles, or data obtained from third parties unless specifically directed to do so by the user (e.g., when a user initiates a login request) or for the limited purposes of inspection for access security, fraud prevention, or audit controls. 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Received on Sunday, 19 February 2012 20:57:13 UTC