- From: Geoff Gieron - AdTruth <ggieron@adtruth.com>
- Date: Fri, 10 Feb 2012 16:43:29 +0000
- To: Shane Wiley <wileys@yahoo-inc.com>, Jeffrey Chester <jeff@democraticmedia.org>, Matthias Schunter <mts@zurich.ibm.com>
- CC: "public-tracking@w3.org" <public-tracking@w3.org>
- Message-ID: <CB5A961E.DBF1%ggieron@adtruth.com>
Shane – excellent article and I could not agree more! DNT through the browser is far more user friendly in terms of privacy and choice and we can all agree the current framework where cookies are used to stop use of cookies for tracking is humorous at best. ComScore has done excellent research on the issue of cookie deletion of both 1st and 3rd party cookies and the numbers range from 30-40% a month which seriously impacts the ability to truly abide by user choice in terms of privacy. DNT is a no brainer because it is not reliant on cookie and their continued crumbling – which is the beauty of what we are trying to accomplish here – user simply flips a switch to gain what they are looking for…privacy from Google to small ad networks – no exceptions or exemptions – simple choice – yes or no (and wiping cookies from your device does not reset your decision without your understanding). Geoff Gieron Business Development Strategist [Description: AdTruth-logo-final_withstar-02] O: +1.480.776.5525 M: +1.602.418.8094 ggieron@adtruth.com www.adtruth.com From: Shane Wiley <wileys@yahoo-inc.com<mailto:wileys@yahoo-inc.com>> Date: Thu, 9 Feb 2012 15:17:37 -0800 To: Jeffrey Chester <jeff@democraticmedia.org<mailto:jeff@democraticmedia.org>>, Matthias Schunter <mts@zurich.ibm.com<mailto:mts@zurich.ibm.com>> Cc: "public-tracking@w3.org<mailto:public-tracking@w3.org>" <public-tracking@w3.org<mailto:public-tracking@w3.org>> Subject: RE: Deciding Exceptions (ISSUE-23, ISSUE-24, ISSUE-25, ISSUE-31, ISSUE-34, ISSUE-49) Resent-From: <public-tracking@w3.org<mailto:public-tracking@w3.org>> Resent-Date: Thu, 9 Feb 2012 23:18:20 +0000 Jeff, I disagree and would reference recent presentations by Brill (IAPP 2011 - DC) and Leibowitz (DAA Partnering on DNT) that feel appropriate use limitations and hardening (persistence) of a user’s opt-out choice are the goal. http://www.dmnews.com/daa-should-partner-with-browsers-on-do-not-track-says-ftc-chairman/article/216325/ - Shane From: Jeffrey Chester [mailto:jeff@democraticmedia.org] Sent: Thursday, February 09, 2012 3:03 PM To: Matthias Schunter Cc: public-tracking@w3.org<mailto:public-tracking@w3.org> Subject: Re: Deciding Exceptions (ISSUE-23, ISSUE-24, ISSUE-25, ISSUE-31, ISSUE-34, ISSUE-49) Regulators in both US and EU now say that its both collection and use that's the problem. The US regulators understand that the industry has implemented a wide-ranging first+third party data collection system (ad exchanges are good example of this). We will see greater focus on collection in regulatory policy debates. Jeffrey Chester Center for Digital Democracy 1621 Connecticut Ave, NW, Suite 550 Washington, DC 20009 www.democraticmedia.org<http://www.democraticmedia.org> www.digitalads.org<http://www.digitalads.org> 202-986-2220 On Feb 9, 2012, at 5:50 PM, Matthias Schunter wrote: Hi Team, for DNT-related data, Roy's assessment of the key regulatory concerns matches my experience Regards, matthias On 2/9/2012 10:49 PM, Roy T. Fielding wrote: Judging from my personal discussions with regulators, I would not say that data collection constraints are a significant concern. Data sharing (on purpose or by failure to handle it properly) is the primary concern. Data retention beyond that necessary to support user-consented operational uses, or in a form that is unnecessary to support operational uses, is a concern. Obtaining specific and informed consent is a concern. The information contained in this e-mail is confidential and/or proprietary of AdTruth. The information transmitted herewith is intended only for use by the individual or entity to which it is addressed. If you are not the intended recipient, you should not copy, distribute, disclose or use the information it contains, please e-mail the sender immediately and delete this message from your system.
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Received on Saturday, 11 February 2012 15:43:27 UTC