Re: Issue 115, exemptions, best practices

Kevin – excellent suggestion!!!

I believe you share the same concern as I do in that we must try to alleviate pitting consumer and publisher against one another – with the DNT solution, OBA Compliance and EU ePrivacy – I fear we are walking into a situation where the content owners and the internet consumers will be pitted against one another as Content Publishers will have to ensure they maintain their coverage of operating costs – if I were a content publisher and saw a person unwilling to accept cookies, had DNT on, etc…I would be very likely to identify that user as having no monetary value and block content until they either paid a subscription fee or accepted the ability to be tracked by deselecting DNT or allowing cookies or other tracking technologies.

We need to be aware of the potential actions and impact that might resolve from any recommendation presented by this group on all parts of the ecosystem and try to do as you stated and give guidance on WHAT TO DO and not simply hand down a list of WHAT NOT TO DO.

Geoff Gieron
Business Development Strategist

[Description: AdTruth-logo-final_withstar-02]

O:   +1.480.776.5525
M:  +1.602.418.8094
ggieron@adtruth.com
www.adtruth.com


From: Kevin Smith <kevsmith@adobe.com<mailto:kevsmith@adobe.com>>
Date: Thu, 9 Feb 2012 11:12:15 -0800
To: Jeffrey Chester <jeff@democraticmedia.org<mailto:jeff@democraticmedia.org>>, "public-tracking@w3.org<mailto:public-tracking@w3.org> (public-tracking@w3.org<mailto:public-tracking@w3.org>)" <public-tracking@w3.org<mailto:public-tracking@w3.org>>
Subject: RE: Issue 115, exemptions, best practices
Resent-From: <public-tracking@w3.org<mailto:public-tracking@w3.org>>
Resent-Date: Thu, 9 Feb 2012 19:12:48 +0000

Jeffrey, I would really be interested to hear what experience you would want a user with DNT:1 enabled to have when visiting a publisher’s website.  I understand your concern about pressuring visitors into exceptions.  However, a site has to have the right to not give content away for free.  Even a 404 error page stating that a site is not available to visitors with DNT enabled would fall under the blanket condition “A site should not use a special landing page that has been designed principally to convert a user to agree to permit an exemption”.

How do you believe a site should express its desire to monetize a visitor or its desire to not show content to a visitor it cannot monetize adequately?  You have provided a list of best practices for what NOT to do.  Can you provide a list of best practices for what TO do?  Perhaps the two lists together might make a better starting point for discussion.

From: Jeffrey Chester [mailto:jeff@democraticmedia.org]
Sent: Wednesday, February 08, 2012 12:06 PM
To: public-tracking@w3.org<mailto:public-tracking@w3.org> (public-tracking@w3.org<mailto:public-tracking@w3.org>)
Subject: Issue 115, exemptions, best practices

 https://www.w3.org/2011/tracking-protection/track/issues/115

[I await input from Ninja, Alan and Jim]



Best Practices for sites to manage exemptions should include:

A site must provide accurate information to users on the actual data collection and use practices of the site.  This should include all information used for tracking, targeting, sales of profiles.
A site should not suggest that the ability to access information is dependent on blanket acceptance of a site's data practices.
A site should not use "immersive" multimedia applications designed to foster opt-in as a way to encourage a user agreeing to an exemption.
A site should not use a special landing page that has been designed principally to convert a user to agree to permit an exemption.
A site should not use social media marketing to urge a user to ask their "friends" to approve exemptions.
A site should not offer rewards and incentives for a user to approve of an exemption.
The information contained in this e-mail is confidential and/or proprietary of AdTruth. The information transmitted herewith is intended only for use by the individual or entity to which it is addressed. If you are not the intended recipient, you should not copy, distribute, disclose or use the information it contains, please e-mail the sender immediately and delete this message from your system.