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Re: Issue 115, exemptions, best practices

From: Alan Chapell <achapell@chapellassociates.com>
Date: Wed, 08 Feb 2012 15:58:48 -0500
To: Jeffrey Chester <jeff@democraticmedia.org>
CC: "public-tracking@w3.org (public-tracking@w3.org)" <public-tracking@w3.org>
Message-ID: <CB584B39.13AA5%achapell@chapellassociates.com>
Jeff -

If we're starting with the premise that any attempt to get a User to agree
to an exemption is undermining User intent, we're going to have trouble
finding common ground. Are there ANY mechanisms for providing a reward for
the User's agreement to an exemption that are acceptable to you? What about
providing additional free content in exchange for an exemption? Is that ok?


Alan Chapell
Chapell & Associates
917 318 8440

From:  Jeffrey Chester <jeff@democraticmedia.org>
Date:  Wed, 08 Feb 2012 15:50:09 -0500
To:  Alan Chapell <achapell@chapellassociates.com>
Cc:  "public-tracking@w3.org (public-tracking@w3.org)"
Subject:  Re: Issue 115, exemptions, best practices

Alan:  As you know, online marketing practices are designed to process users
to agree to opt-in and data practices.  What I wrote below are just a few of
the practices used by the leading co's and many others.  If a users decision
on DNT is not to be undermined, we must ensure that practices are
incorporated the permit fair user choice.

Jeffrey Chester
Center for Digital Democracy
1621 Connecticut Ave, NW, Suite 550
Washington, DC 20009
www.democraticmedia.org <http://www.democraticmedia.org>
www.digitalads.org <http://www.digitalads.org>

On Feb 8, 2012, at 3:23 PM, Alan Chapell wrote:

> Jeff  In looking at what you've provided here, I'm a bit concerned that you
> are dictating the terms that a website has with its visitors. Can you share
> the rationale for each of these  and specifically, what you are trying to
> guard against?
> Alternatively, I'm happy to have a one-off discussion on this topic on Friday
> early AM with Ninja and Jim.
> Cheers,
> Alan Chapell
> Chapell & Associates
> 917 318 8440
> From:  Jeffrey Chester <jeff@democraticmedia.org>
> Date:  Wed, 08 Feb 2012 14:05:40 -0500
> To:  "public-tracking@w3.org (public-tracking@w3.org)"
> <public-tracking@w3.org>
> Subject:  Issue 115, exemptions, best practices
> Resent-From:  <public-tracking@w3.org>
> Resent-Date:  Wed, 08 Feb 2012 20:08:56 +0000
>  https://www.w3.org/2011/tracking-protection/track/issues/115
> [I await input from Ninja, Alan and Jim]
> Best Practices for sites to manage exemptions should include:
> A site must provide accurate information to users on the actual data
> collection and use practices of the site.  This should include all information
> used for tracking, targeting, sales of profiles.
> A site should not suggest that the ability to access information is dependent
> on blanket acceptance of a site's data practices.
> A site should not use "immersive" multimedia applications designed to foster
> opt-in as a way to encourage a user agreeing to an exemption.
> A site should not use a special landing page that has been designed
> principally to convert a user to agree to permit an exemption.
> A site should not use social media marketing to urge a user to ask their
> "friends" to approve exemptions.
> A site should not offer rewards and incentives for a user to approve of an
> exemption.
Received on Wednesday, 8 February 2012 20:59:44 UTC

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