Re: Issue 115, exemptions, best practices

Alan:  As you know, online marketing practices are designed to process users to agree to opt-in and data practices.  What I wrote below are just a few of the practices used by the leading co's and many others.  If a users decision on DNT is not to be undermined, we must ensure that practices are incorporated the permit fair user choice.  




Jeffrey Chester
Center for Digital Democracy
1621 Connecticut Ave, NW, Suite 550
Washington, DC 20009
www.democraticmedia.org
www.digitalads.org
202-986-2220

On Feb 8, 2012, at 3:23 PM, Alan Chapell wrote:

> Jeff – In looking at what you've provided here, I'm a bit concerned that you are dictating the terms that a website has with its visitors. Can you share the rationale for each of these – and specifically, what you are trying to guard against?
> 
> Alternatively, I'm happy to have a one-off discussion on this topic on Friday early AM with Ninja and Jim.
> 
> 
> Cheers,
> 
> Alan Chapell
> Chapell & Associates
> 917 318 8440
> 
> 
> From: Jeffrey Chester <jeff@democraticmedia.org>
> Date: Wed, 08 Feb 2012 14:05:40 -0500
> To: "public-tracking@w3.org (public-tracking@w3.org)" <public-tracking@w3.org>
> Subject: Issue 115, exemptions, best practices
> Resent-From: <public-tracking@w3.org>
> Resent-Date: Wed, 08 Feb 2012 20:08:56 +0000
> 
>  https://www.w3.org/2011/tracking-protection/track/issues/115
> 
> [I await input from Ninja, Alan and Jim]
> 
> 
> 
> Best Practices for sites to manage exemptions should include:
> 
> A site must provide accurate information to users on the actual data collection and use practices of the site.  This should include all information used for tracking, targeting, sales of profiles.  
> A site should not suggest that the ability to access information is dependent on blanket acceptance of a site's data practices.
> A site should not use "immersive" multimedia applications designed to foster opt-in as a way to encourage a user agreeing to an exemption.
> A site should not use a special landing page that has been designed principally to convert a user to agree to permit an exemption.
> A site should not use social media marketing to urge a user to ask their "friends" to approve exemptions.
> A site should not offer rewards and incentives for a user to approve of an exemption.