- From: John Simpson <john@consumerwatchdog.org>
- Date: Wed, 8 Feb 2012 11:52:31 -0800
- To: Jeffrey Chester <jeff@democraticmedia.org>
- Cc: Jonathan Robert Mayer <jmayer@stanford.edu>, Justin Brookman <justin@cdt.org>, "public-tracking@w3.org" <public-tracking@w3.org>
- Message-Id: <65B00B99-205F-45C2-9D9F-0C95CF1CFAFA@consumerwatchdog.org>
I agree that when a site acts as a third party it MUST not engage in targeting based on data gathered when it was a 1st party if DNT is enabled. On Feb 8, 2012, at 8:43 AM, Jeffrey Chester wrote: > I don't think if DNT is enabled a third party should be able to engage in profile-based targeting that they have collected as first party, as Justin perhaps as proposed. That would weaken user intent on DNT. > > > Jeffrey Chester > Center for Digital Democracy > 1621 Connecticut Ave, NW, Suite 550 > Washington, DC 20009 > www.democraticmedia.org > www.digitalads.org > 202-986-2220 > > On Feb 8, 2012, at 11:34 AM, Jonathan Robert Mayer wrote: > >> In the interest of clarity, I recommend we make two ISSUEs from ISSUE-54. >> >> 1) What can a first party do on its own website with provided information? I completely agree with Shane that this falls into the current first party proposal, and I expect we'll get consensus and close the ISSUE quickly. >> >> 2) What can a first party do with submitted information when it's a third party? We've already heard a range of views on this; I expect lengthy discussion and perspectives from many stakeholders before we close the ISSUE. >> >> On Feb 8, 2012, at 7:20 AM, Justin Brookman <justin@cdt.org> wrote: >> >>> I think Sean's restatement of the issue is a bit ambiguous. The key question is not whether a first party can alter its own websites and advertising on those sites based on data it collected as a first party. It's about whether they can then leverage that data when they're in a third-party environment. >>> >>> I was tasked with writing up language on this in Brussels, but upon reflection, my vision is already allowed for in the text: a third-party may customize content or advertising on other sites based on data it had collected as a first-party. Thus, Yahoo! can serve ads on the New York Times based on what I had done on the Yahoo! site (or registration information I had provided to Yahoo!) and Facebook can tell me what my friends like in a social widget when I go to the WashingtonPost.com --- as long as neither collects the fact that I went to NYT or WaPo (apart from exceptions like ad reporting, fraud, analytics) and certainly does not add that information to a profile about me. The language in the draft currently allows for this. However, I will try to put together some non-normative language on this today to make it clear. I have heard the argument that this unduly favors first-party sites who have a lot of user data, but I also think the privacy implications are dramatically reduced when ads are influenced based on data that a party already has about you. >>> >>> Shane, you had seemed to disagree with this idea in Brussels, so if you want to put forward a countersuggestion that's fine. Alternatively, Tom had disagreed on one of the calls that Facebook should be allowed to personalize content based on data it had collected as a first-party, so he may want to proffer another suggestion. I could see a stronger argument against allowing Yahoo! to use passively-collected data about what I read on the Yahoo! site rather than using affirmatively provided info, but I personally wouldn't draw the line there. It's also possible this issue is currently being discussed elsewhere on the mailing list, but I have not remotely been able to keep up. >>> Justin Brookman >>> Director, Consumer Privacy >>> Center for Democracy & Technology >>> 1634 I Street NW, Suite 1100 >>> Washington, DC 20006 >>> tel 202.407.8812 >>> fax 202.637.0969 >>> justin@cdt.org >>> http://www.cdt.org >>> @CenDemTech >>> @JustinBrookman >>> >>> On 2/6/2012 10:10 AM, Shane Wiley wrote: >>>> >>>> And the proposed answer, “YES”, as this appears to capture the 1st party exception cleanly and we have other statements that disallow a 1st party from sharing information with 3rd parties when DNT:1. >>>> >>>> - Shane >>>> >>>> From: Sean Harvey [mailto:sharvey@google.com] >>>> Sent: Sunday, February 05, 2012 5:27 PM >>>> To: public-tracking@w3.org Group WG >>>> Subject: ACTION-69: Renaming ISSUE-54 >>>> >>>> Hi all, apologies for the delay in submitting my action item. >>>> >>>> ISSUE-54 is intended to get at the question of whether or not a first party is allowed to leverage their own data, including registration data provided by the user at a previous time, in the context of a DNT header being ON. >>>> >>>> Keep in mind I am not intending to provide an answer, only to more appropriately rename the topic. >>>> >>>> In light of this I propose the Issue be renamed: >>>> >>>> "Can first parties customize their own websites or advertising based on their own user data when a DNT header is ON?" >>>> > ---------- John M. Simpson Consumer Advocate Consumer Watchdog 1750 Ocean Park Blvd. ,Suite 200 Santa Monica, CA,90405 Tel: 310-392-7041 Cell: 310-292-1902 www.ConsumerWatchdog.org john@consumerwatchdog.org
Received on Wednesday, 8 February 2012 19:54:35 UTC