- From: Matthias Schunter <mts@zurich.ibm.com>
- Date: Fri, 21 Oct 2011 12:50:23 +0200
- To: public-tracking@w3.org
Hi Mike, thanks a lot for the data. Some clarifying questions: On 10/20/2011 9:21 PM, Mike Zaneis wrote: > 2. "If we use a broad definition of tracking, similar to the FTC's definition, then we will be potentially impacting over 80% of the online ad market." Do I understand correctly a) That 80% of companies are controlled (partially) by data that partially is collected in a way that falls under the FTC tracking definition? This may just mean that currently they cannot distinguish tracking-based data from other data and therefore will be counted in the 80%? b) This does not mean that 80% of campaigns would need to be changed if a small subset of users choose not to be tracked? c) This does not mean that not displaying those adds to a small subset of users who choose not to be tracked would not affect the rest of the campaigns? Regards, matthias > > > -----Original Message----- > From: public-tracking-request@w3.org [mailto:public-tracking-request@w3.org] On Behalf Of Tom Lowenthal > Sent: Wednesday, October 19, 2011 7:54 PM > To: public-tracking@w3.org > Subject: Re: tracking-ISSUE-93: Should 1st parties be able to degrade a user experience or charge money for content based on DNT? [Tracking Definitions and Compliance] > > Mike, I seem to be a little behind on my ad-industry insider baseball, because you've thrown out a few things that I haven't heard about before > now: > > 1. publishers banning users who user ad-blockers, 2. what you mean by "impacting 80% of the online ad market", and 3. the fundamental rights of corporations. > > I'm sure that there are others on the list who are similarly behind the curve, so it'd be great to get some background/links on this. > > On 10/19/2011 01:09 PM, Mike Zaneis wrote: >> I agree with JC. Some companies already block users from their sites >> who use ad blocking technologies because it fundamentally impairs >> their ability to monetize their content. If we use a broad definition >> of tracking, similar to the FTC's definition, then we will be >> potentially impacting over 80% of the online ad market. >> Publishers and content owners have every right, in fact have >> fundamental rights, to offer their goods and services as they see fit. > > > > > > -- Dr. Matthias Schunter, MBA IBM Research - Zurich, Switzerland Ph. +41 (44) 724-8329, schunter(at)acm.org PGP 989A A3ED 21A1 9EF2 B005 8374 BE0E E10D VCard: http://www.schunter.org/schunter.vcf
Received on Friday, 21 October 2011 10:51:09 UTC