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Re: tracking-ISSUE-93: Should 1st parties be able to degrade a user experience or charge money for content based on DNT? [Tracking Definitions and Compliance]

From: Matthias Schunter <mts@zurich.ibm.com>
Date: Fri, 21 Oct 2011 12:50:23 +0200
Message-ID: <4EA14E6F.5030601@zurich.ibm.com>
To: public-tracking@w3.org
Hi Mike,


thanks a lot for the data.

Some clarifying questions:

On 10/20/2011 9:21 PM, Mike Zaneis wrote:
> 2.  "If we use a broad definition of tracking, similar to the FTC's definition, 
then we will be potentially impacting over 80% of the online ad market."

Do I understand correctly
 a) That 80% of companies are controlled (partially) by data that
    partially is collected in a way that falls under the FTC tracking
    definition? This may just mean that
    currently they cannot distinguish tracking-based data from
    other data and therefore will be counted in the 80%?
 b) This does not mean that 80% of campaigns would need to be changed
    if a small subset of users choose not to be tracked?
 c) This does not mean that not displaying those adds to a small
    subset of users who choose not to be tracked would not
    affect the rest of the campaigns?


Regards,
matthias


> 
> 
> -----Original Message-----
> From: public-tracking-request@w3.org [mailto:public-tracking-request@w3.org] On Behalf Of Tom Lowenthal
> Sent: Wednesday, October 19, 2011 7:54 PM
> To: public-tracking@w3.org
> Subject: Re: tracking-ISSUE-93: Should 1st parties be able to degrade a user experience or charge money for content based on DNT? [Tracking Definitions and Compliance]
> 
> Mike, I seem to be a little behind on my ad-industry insider baseball, because you've thrown out a few things that I haven't heard about before
> now:
> 
> 1. publishers banning users who user ad-blockers, 2. what you mean by "impacting 80% of the online ad market", and 3. the fundamental rights of corporations.
> 
> I'm sure that there are others on the list who are similarly behind the curve, so it'd be great to get some background/links on this.
> 
> On 10/19/2011 01:09 PM, Mike Zaneis wrote:
>> I agree with JC.  Some companies already block users from their sites 
>> who use ad blocking technologies because it fundamentally impairs 
>> their ability to monetize their content.  If we use a broad definition 
>> of tracking, similar to the FTC's definition, then we will be 
>> potentially impacting over 80% of the online ad market.
>> Publishers and content owners have every right, in fact have 
>> fundamental rights, to offer their goods and services as they see fit.
> 
> 
> 
> 
> 
> 

-- 
Dr. Matthias Schunter, MBA
IBM Research - Zurich, Switzerland
Ph. +41 (44) 724-8329,  schunter(at)acm.org
PGP 989A A3ED 21A1 9EF2 B005 8374 BE0E E10D
VCard: http://www.schunter.org/schunter.vcf
Received on Friday, 21 October 2011 10:51:09 UTC

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