Proposed First Party definition

Nick, I hope that you can help me out by assigning this to the correct issue(s) as necessary? Many thanks.

In response to an earlier request for submission of suggested definitions for First Party, we are submitting the proposed definition draft below.  The proposed definition includes elements from CDT, EFF, DAA and other submissions, so is definitely a mash-up from many different sources. Thanks.


A First Party is the entity (and its Affiliates) that owns or Controls the Web site the end user visits.  A First Party also includes the owner of a widget, search box or similar service with which a consumer interacts, even if the First Party does not own or have Control over the Web site where its services are displayed to the consumer.

An Affiliate is (1) an entity that Controls, or is Controlled by, or is under common Control with, another entity; or (2) an entity where the relationship to another entity is evident to end users through co-branding or similar means.  

Note1: Control to be defined as management or operational control - see http://www.aboutads.info/principles for sample definition of Control.
Note2: Elsewhere, standard should state that First Parties and others may use vendors to carry out otherwise permitted activities on their behalf.

Received on Friday, 14 October 2011 18:47:54 UTC