W3C home > Mailing lists > Public > public-sdwig@w3.org > January 2020

RE: Search engine optimisation for data publishers: Best practice guide

From: Peter Parslow <Peter.Parslow@os.uk>
Date: Thu, 30 Jan 2020 09:55:43 +0000
To: "Passmore, James H." <jpass@bgs.ac.uk>, Michael J Gordon <Michael.Gordon@os.uk>
CC: "public-sdwig@w3.org" <public-sdwig@w3.org>, "tc-discuss@lists.opengeospatial.org" <tc-discuss@lists.opengeospatial.org>
Message-ID: <LNXP123MB2235A970C2F970891C898A65EA040@LNXP123MB2235.GBRP123.PROD.OUTLOOK.COM>
James,
The text under that heading identifies:

two main types of duplication:
1. similar or identical metadata available from multiple publishers
2. similar or identical metadata from the same publisher, available in more than one place

The example given is of the first one - where two organisations have published similar metadata about the same dataset.

Your comment is in respect of the second one. My input to the project on this question was a bit technical, encouraging the use of rel="canonical" so that 'secondary copies' point to the main one, and shouldn't be indexed by mainstream search engines.

Interestingly, the "Data Discoverability" project that created this guide also had one looking at portals (led by BGS), and that seemed to be heading towards the conclusion that "best" was a single repository of metadata, with multiple interfaces satisfying different kinds of users.

Peter Parslow
OS Open Standards Lead
Adanac Drive, Southampton, United Kingdom, SO16 0AS
T: +44 (0)2380 055341 | M: +44 (0)7796 610020
www.os.uk | peter.parslow@os.uk

-----Original Message-----
From: Passmore, James H. <jpass@bgs.ac.uk>
Sent: 30 January 2020 09:48
To: Michael J Gordon <Michael.Gordon@os.uk>
Cc: public-sdwig@w3.org; tc-discuss@lists.opengeospatial.org
Subject: RE: Search engine optimisation for data publishers: Best practice guide

External Email: Take care with attachments & links.


Item 9:

Avoid duplication of metadata

"Duplication is another issue that makes it harder for users to find the source that best meets their needs."


As data.gov.uk sets out to duplicate metadata (it harvests metadata from other sources), should the result of the report be the scrapping of data.gov.uk (which is, despite its name, a metadata catalogue)?

I honestly can't see why the duplication of metadata (the same metadata in different locations) is somehow bad practice.  Don't we want to advertise our data as widely as possible by ensuring the metadata is in as many catalogues and indices as possible.  Isn't the aim here Search Engine(s) plural harvesting the data.

The duplicated metadata points to the same source of data.  The catalogue or search engine results page isn't the source of the data; it's no different from finding the same car product in a search using Bing, to one in DuckDuckGo; that's what we want.

James

-----Original Message-----
From: TC-Discuss <tc-discuss-bounces@lists.opengeospatial.org> On Behalf Of Michael J Gordon via TC-Discuss
Sent: 29 January 2020 16:56
To: public-sdwig@w3.org; tc-discuss@lists.opengeospatial.org
Subject: [TC-Discuss] Search engine optimisation for data publishers: Best practice guide

Hi folks,



I'd like to draw your attention to a new publication by UK Geospatial Commission <https://eur01.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.gov.uk%2Fgovernment%2Forganisations%2Fgeospatial-commission%2Fabout&amp;data=02%7C01%7Cpeter.parslow%40os.uk%7C50b3b4fd1c4a4599e23f08d7a569a22f%7C7988742dc5434b9a87a910a7b354d289%7C0%7C0%7C637159745424860534&amp;sdata=VOhh2tseN3dTIlRB34k7TKTkxV61nF2xOhlwNO8wBuQ%3D&amp;reserved=0>  and the Geo6 partner bodies <https://eur01.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.gov.uk%2Fgovernment%2Forganisations%2Fgeospatial-commission%2Fabout%23partner-bodies&amp;data=02%7C01%7Cpeter.parslow%40os.uk%7C50b3b4fd1c4a4599e23f08d7a569a22f%7C7988742dc5434b9a87a910a7b354d289%7C0%7C0%7C637159745424860534&amp;sdata=p%2B9q9ec13%2BNmYgNO3qdAvqIWU27%2FaioemT9SzJqpI2E%3D&amp;reserved=0>  - Search engine optimisation (SEO) for data publishers: Best practice guide <https://eur01.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.gov.uk%2Fgovernment%2Fnews%2Fnew-guide-helps-find-and-classify-geospatial-datasets-across-search-engines&amp;data=02%7C01%7Cpeter.parslow%40os.uk%7C50b3b4fd1c4a4599e23f08d7a569a22f%7C7988742dc5434b9a87a910a7b354d289%7C0%7C0%7C637159745424860534&amp;sdata=eUbtirWm%2BBlM%2BXifei6dLz%2FVWP9X93w%2BAPpQBOoRj6A%3D&amp;reserved=0> .



This short guide is intended to help data publishers improve the findability of their data through search engines.



This work was led by @Marianne Pope <mailto:Marianne.Pope@os.uk> , one of our Product Managers, and develops some of the findings from the initial Data Discoverability project <https://eur01.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.ordnancesurvey.co.uk%2Fblog%2F2019%2F04%2Fgeospatial-commission-data-discoverability-making-geospatial-data-easier-to-find%2F&amp;data=02%7C01%7Cpeter.parslow%40os.uk%7C50b3b4fd1c4a4599e23f08d7a569a22f%7C7988742dc5434b9a87a910a7b354d289%7C0%7C0%7C637159745424860534&amp;sdata=wmFOYwRuHFuKNtXZtcC3JevzuXMGtAzBDy7ViA0Dkwo%3D&amp;reserved=0>  as part of a wider report covering recommendations to make it easier to find geospatial data, assess the relevance of geospatial data and increase access to geospatial data.



Best Regards,

Michael



Michael Gordon

Strategic Product Manager, Ordnance Survey GB





Adanac Drive, Southampton, United Kingdom, SO16 0AS

T: +44 (0)2380 055041

os.uk/gb <https://eur01.safelinks.protection.outlook.com/?url=http%3A%2F%2Fos.uk%2Fgb&amp;data=02%7C01%7Cpeter.parslow%40os.uk%7C50b3b4fd1c4a4599e23f08d7a569a22f%7C7988742dc5434b9a87a910a7b354d289%7C0%7C0%7C637159745424860534&amp;sdata=pWDaIKofkOdaHRvOJUuI0ZU9CrC3TZBcyLSKhZJsRxg%3D&amp;reserved=0>  | michael.gordon@os.uk <mailto:michael.gordon@os.uk>  | @G0rd82 <https://eur01.safelinks.protection.outlook.com/?url=https%3A%2F%2Ftwitter.com%2FG0rd82&amp;data=02%7C01%7Cpeter.parslow%40os.uk%7C50b3b4fd1c4a4599e23f08d7a569a22f%7C7988742dc5434b9a87a910a7b354d289%7C0%7C0%7C637159745424860534&amp;sdata=1tCNKAoKb1J27Ovyq6GBV9Wyjq5YZ1WN68vqPK18teU%3D&amp;reserved=0>

Follow us: Twitter <https://eur01.safelinks.protection.outlook.com/?url=https%3A%2F%2Ftwitter.com%2FOrdnanceSurvey&amp;data=02%7C01%7Cpeter.parslow%40os.uk%7C50b3b4fd1c4a4599e23f08d7a569a22f%7C7988742dc5434b9a87a910a7b354d289%7C0%7C0%7C637159745424860534&amp;sdata=gXmq9VPk7GA2fcv1Hi5wSSMzTalKSOmQFnqtCF%2BqLu0%3D&amp;reserved=0>  | LinkedIn <https://eur01.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fordnance-survey%2F&amp;data=02%7C01%7Cpeter.parslow%40os.uk%7C50b3b4fd1c4a4599e23f08d7a569a22f%7C7988742dc5434b9a87a910a7b354d289%7C0%7C0%7C637159745424870502&amp;sdata=jepV%2B38%2B%2F4%2FTlW5ziuhhUbVqcoJPHkcj3BqKIBtawuI%3D&amp;reserved=0>  | YouTube <https://eur01.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.youtube.com%2Fuser%2FOSMapping%3Fblend%3D4%26ob%3D5&amp;data=02%7C01%7Cpeter.parslow%40os.uk%7C50b3b4fd1c4a4599e23f08d7a569a22f%7C7988742dc5434b9a87a910a7b354d289%7C0%7C0%7C637159745424870502&amp;sdata=UEO3P808YEfN7ZnWndPuDA2QxfEZjki0WA9Oxk2VbUE%3D&amp;reserved=0>  | Instagram <https://eur01.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.instagram.com%2Fordnancesurvey%2F%3Fhl%3Den&amp;data=02%7C01%7Cpeter.parslow%40os.uk%7C50b3b4fd1c4a4599e23f08d7a569a22f%7C7988742dc5434b9a87a910a7b354d289%7C0%7C0%7C637159745424870502&amp;sdata=3WK94PFhnEbzKh5UJhNObSTuyVVKzIWWqe58iOiVvx0%3D&amp;reserved=0>  | Facebook <https://eur01.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.facebook.com%2Fosmapping%2F&amp;data=02%7C01%7Cpeter.parslow%40os.uk%7C50b3b4fd1c4a4599e23f08d7a569a22f%7C7988742dc5434b9a87a910a7b354d289%7C0%7C0%7C637159745424870502&amp;sdata=W%2F8hHkzgy3DzJ0yYupTpMPS5YGCxMboVPXHYJ8Ccegc%3D&amp;reserved=0>



Our values are adventurous, incisive, restless and true.





This email is only intended for the person to whom it is addressed and may contain confidential information. If you have received this email in error, please notify the sender and delete this email which must not be copied, distributed or disclosed to any other person.

Unless stated otherwise, the contents of this email are personal to the writer and do not represent the official view of Ordnance Survey. Nor can any contract be formed on Ordnance Survey's behalf via email. We reserve the right to monitor emails and attachments without prior notice.

Thank you for your cooperation.

Ordnance Survey Limited (Company Registration number 09121572) Registered Office: Explorer House Adanac Drive Southampton SO16 0AS
Tel: 03456 050505
https://eur01.safelinks.protection.outlook.com/?url=http%3A%2F%2Fwww.os.uk&amp;data=02%7C01%7Cpeter.parslow%40os.uk%7C50b3b4fd1c4a4599e23f08d7a569a22f%7C7988742dc5434b9a87a910a7b354d289%7C0%7C0%7C637159745424870502&amp;sdata=oUqTKQuqP%2BoRruyNJgfzc6Eb%2FiAkcJ8hkQ4QxXPoqG8%3D&amp;reserved=0


This email and any attachments are intended solely for the use of the named recipients. If you are not the intended recipient you must not use, disclose, copy or distribute this email or any of its attachments and should notify the sender immediately and delete this email from your system.
UK Research and Innovation has taken every reasonable precaution to minimise risk of this email or any attachments containing viruses or malware but the recipient should carry out its own virus and malware checks before opening the attachments. UK Research and Innovation does not accept any liability for any losses or damages which the recipient may sustain due to presence of any viruses.
Opinions, conclusions or other information in this message and attachments that are not related directly to UK Research and Innovation business are solely those of the author and do not represent the views of UK Research and Innovation.




This email is only intended for the person to whom it is addressed and may contain confidential information. If you have received this email in error, please notify the sender and delete this email which must not be copied, distributed or disclosed to any other person.

Unless stated otherwise, the contents of this email are personal to the writer and do not represent the official view of Ordnance Survey. Nor can any contract be formed on Ordnance Survey's behalf via email. We reserve the right to monitor emails and attachments without prior notice.

Thank you for your cooperation.

Ordnance Survey Limited (Company Registration number 09121572)
Registered Office: Explorer House
Adanac Drive
Southampton SO16 0AS
Tel: 03456 050505
http://www.os.uk
Received on Thursday, 30 January 2020 09:55:53 UTC

This archive was generated by hypermail 2.4.0 : Thursday, 30 January 2020 09:55:55 UTC