RE: Search engine optimisation for data publishers: Best practice guide

Item 9:

Avoid duplication of metadata

"Duplication is another issue that makes it
harder for users to find the source that best
meets their needs."

As sets out to duplicate metadata (it harvests metadata from other sources), should the result of the report be the scrapping of (which is, despite its name, a metadata catalogue)?

I honestly can't see why the duplication of metadata (the same metadata in different locations) is somehow bad practice.  Don't we want to advertise our data as widely as possible by ensuring the metadata is in as many catalogues and indices as possible.  Isn't the aim here Search Engine(s) plural harvesting the data.

The duplicated metadata points to the same source of data.  The catalogue or search engine results page isn't the source of the data; it's no different from finding the same car product in a search using Bing, to one in DuckDuckGo; that's what we want.


-----Original Message-----
From: TC-Discuss <> On Behalf Of Michael J Gordon via TC-Discuss
Sent: 29 January 2020 16:56
Subject: [TC-Discuss] Search engine optimisation for data publishers: Best practice guide

Hi folks,

I'd like to draw your attention to a new publication by UK Geospatial Commission <>  and the Geo6 partner bodies <>  - Search engine optimisation (SEO) for data publishers: Best practice guide <> .

This short guide is intended to help data publishers improve the findability of their data through search engines.

This work was led by @Marianne Pope <> , one of our Product Managers, and develops some of the findings from the initial Data Discoverability project <>  as part of a wider report covering recommendations to make it easier to find geospatial data, assess the relevance of geospatial data and increase access to geospatial data.

Best Regards,


Michael Gordon

Strategic Product Manager, Ordnance Survey GB

Adanac Drive, Southampton, United Kingdom, SO16 0AS

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Received on Thursday, 30 January 2020 09:48:01 UTC