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Re: Search engine optimisation for data publishers: Best practice guide

From: Michael J Gordon <Michael.Gordon@os.uk>
Date: Thu, 30 Jan 2020 10:02:26 +0000
To: Peter Parslow <Peter.Parslow@os.uk>
CC: "Passmore, James H." <jpass@bgs.ac.uk>, "public-sdwig@w3.org" <public-sdwig@w3.org>, "tc-discuss@lists.opengeospatial.org" <tc-discuss@lists.opengeospatial.org>
Message-ID: <4FA27EE8-A2D9-4ACE-B968-BDD60578F2D7@os.uk>
Hi James

The reason is given a few pages down from that under the screenshots -

“Avoid duplicating your own metadata across multiple portals as one high quality metadata record will be ranked more highly by search engines than several similar records on different platforms”

So it depends on the relative importance you place on a higher search ranking versus multiple records being returned.

Hope that helps
Michael

Sent from my iPhone

> On 30 Jan 2020, at 09:55, Peter Parslow <Peter.Parslow@os.uk> wrote:
>
> James,
> The text under that heading identifies:
>
> two main types of duplication:
> 1. similar or identical metadata available from multiple publishers
> 2. similar or identical metadata from the same publisher, available in more than one place
>
> The example given is of the first one - where two organisations have published similar metadata about the same dataset.
>
> Your comment is in respect of the second one. My input to the project on this question was a bit technical, encouraging the use of rel="canonical" so that 'secondary copies' point to the main one, and shouldn't be indexed by mainstream search engines.
>
> Interestingly, the "Data Discoverability" project that created this guide also had one looking at portals (led by BGS), and that seemed to be heading towards the conclusion that "best" was a single repository of metadata, with multiple interfaces satisfying different kinds of users.
>
> Peter Parslow
> OS Open Standards Lead
> Adanac Drive, Southampton, United Kingdom, SO16 0AS
> T: +44 (0)2380 055341 | M: +44 (0)7796 610020
> https://eur01.safelinks.protection.outlook.com/?url=www.os.uk&amp;data=02%7C01%7CMichael.Gordon%40os.uk%7C63a3ace3bb664ab8dbd108d7a56a9297%7C7988742dc5434b9a87a910a7b354d289%7C0%7C0%7C637159749458347804&amp;sdata=0BjK9YVW94qdTnN7yGDh4pmd2zA8eROy2GTby8ewFR4%3D&amp;reserved=0 | peter.parslow@os.uk
>
> -----Original Message-----
> From: Passmore, James H. <jpass@bgs.ac.uk>
> Sent: 30 January 2020 09:48
> To: Michael J Gordon <Michael.Gordon@os.uk>
> Cc: public-sdwig@w3.org; tc-discuss@lists.opengeospatial.org
> Subject: RE: Search engine optimisation for data publishers: Best practice guide
>
> External Email: Take care with attachments & links.
>
>
> Item 9:
>
> Avoid duplication of metadata
>
> "Duplication is another issue that makes it harder for users to find the source that best meets their needs."
>
>
> As data.gov.uk sets out to duplicate metadata (it harvests metadata from other sources), should the result of the report be the scrapping of data.gov.uk (which is, despite its name, a metadata catalogue)?
>
> I honestly can't see why the duplication of metadata (the same metadata in different locations) is somehow bad practice.  Don't we want to advertise our data as widely as possible by ensuring the metadata is in as many catalogues and indices as possible.  Isn't the aim here Search Engine(s) plural harvesting the data.
>
> The duplicated metadata points to the same source of data.  The catalogue or search engine results page isn't the source of the data; it's no different from finding the same car product in a search using Bing, to one in DuckDuckGo; that's what we want.
>
> James
>
> -----Original Message-----
> From: TC-Discuss <tc-discuss-bounces@lists.opengeospatial.org> On Behalf Of Michael J Gordon via TC-Discuss
> Sent: 29 January 2020 16:56
> To: public-sdwig@w3.org; tc-discuss@lists.opengeospatial.org
> Subject: [TC-Discuss] Search engine optimisation for data publishers: Best practice guide
>
> Hi folks,
>
>
>
> I'd like to draw your attention to a new publication by UK Geospatial Commission <https://eur01.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.gov.uk%2Fgovernment%2Forganisations%2Fgeospatial-commission%2Fabout&amp;data=02%7C01%7CMichael.Gordon%40os.uk%7C63a3ace3bb664ab8dbd108d7a56a9297%7C7988742dc5434b9a87a910a7b354d289%7C0%7C0%7C637159749458357796&amp;sdata=T7dzJ54ZJqR6WXnenIch2aMvF%2FhhzEyvnC%2B%2ByIRZwGU%3D&amp;reserved=0>  and the Geo6 partner bodies <https://eur01.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.gov.uk%2Fgovernment%2Forganisations%2Fgeospatial-commission%2Fabout%23partner-bodies&amp;data=02%7C01%7CMichael.Gordon%40os.uk%7C63a3ace3bb664ab8dbd108d7a56a9297%7C7988742dc5434b9a87a910a7b354d289%7C0%7C0%7C637159749458357796&amp;sdata=%2F%2ByxjKpMgpmpeo0WRUYB2blaOVkSezrB8ECtURcn%2B04%3D&amp;reserved=0>  - Search engine optimisation (SEO) for data publishers: Best practice guide <https://eur01.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.gov.uk%2Fgovernment%2Fnews%2Fnew-guide-helps-find-and-classify-geospatial-datasets-across-search-engines&amp;data=02%7C01%7CMichael.Gordon%40os.uk%7C63a3ace3bb664ab8dbd108d7a56a9297%7C7988742dc5434b9a87a910a7b354d289%7C0%7C0%7C637159749458357796&amp;sdata=7Tcc3U9k3bHJ9VPAx8KUGI6Uce39CFTHSj1Or9OxOrY%3D&amp;reserved=0> .
>
>
>
> This short guide is intended to help data publishers improve the findability of their data through search engines.
>
>
>
> This work was led by @Marianne Pope <mailto:Marianne.Pope@os.uk> , one of our Product Managers, and develops some of the findings from the initial Data Discoverability project <https://eur01.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.ordnancesurvey.co.uk%2Fblog%2F2019%2F04%2Fgeospatial-commission-data-discoverability-making-geospatial-data-easier-to-find%2F&amp;data=02%7C01%7CMichael.Gordon%40os.uk%7C63a3ace3bb664ab8dbd108d7a56a9297%7C7988742dc5434b9a87a910a7b354d289%7C0%7C0%7C637159749458357796&amp;sdata=HBD6vVR1mu9be59ysGBrMHbt%2BnJwRqIKQ52i%2B%2BNfsCI%3D&amp;reserved=0>  as part of a wider report covering recommendations to make it easier to find geospatial data, assess the relevance of geospatial data and increase access to geospatial data.
>
>
>
> Best Regards,
>
> Michael
>
>
>
> Michael Gordon
>
> Strategic Product Manager, Ordnance Survey GB
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Received on Thursday, 30 January 2020 10:02:32 UTC

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